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Sustainability for the Future

We’re fully committed to the three pillars of sustainability:
environmental, economic and social responsibility.

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When Quality Counts

Smartrac provides products and solutions that exceed customers’ expectations.

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NFC for All

One tag – endless applications

COVID-19 Update

As the COVID-19 (novel coronavirus) situation continues to evolve, our focus, first and foremost, is the safety and well-being of our employees and communities in which we operate. In all regions, we have taken immediate action and have enacted protocols to help ensure our employees and workspaces remain safe so that we can continue to operate globally and deliver on our commitments to you, now and for the long term.

Products and Solutions Finder

Choose the right product or solution for your business.

RFID: Tiny Wonders Behind Friction-Free Grocery Shopping

RFID is making frictionless shopping a reality, while giving products a digital identity that enables inventory tracking and enhances consumer experiences. Thanks to key partnerships with brands like Ralph Lauren, and having recently acquired Smartrac, one of the leading RFID manufacturers in the world, Avery Dennison Intelligent Labels has the leverage and market share to dominate this digital transformation. (April 2020, FORBES)

Smartrac's Green Tag Program: Sustainable RFID Technology

Our Green Tag Program, developed together with our market Partner 4E Antenna, features RFID products that live up to their sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny. The program responds to that customer demand without compromising product quality or performance.

Why Smartrac’s CSR Gold Medal Benefits its Customers

Smartrac has been awarded a gold medal by EcoVadis, the world’s most trusted provider of business sustainability ratings, in recognition of its CSR achievements. That’s a benefit for many – especially for Smartrac's customers.

Mammut Takes a Brand-New Approach to Customer Experience and Supply Chain Transparency

In January 2019, Mammut became the first outdoor sports brand to use NFC with an experience-based concept behind the technology. With that concept and Smartrac's latest NFC technology, the Swiss company is providing a “Mammut world full of inspiration” to its customers and gaining higher supply chain transparency.

Give your products superpowers with RFID and NFC tags.

Connecting these products is a massive opportunity. Because when you embed tags and sensors into your products, they transform your business.

Press Releases

12 May 2020

Smartrac and SUKU Leverage NFC and Blockchain to Guarantee Authenticity of COVID-19 Test Kits and PPE

30 Mar 2020

Smartrac Introduces New Extra-Robust “DURA” Delivery Format for Inlays and Tags, with DOGBONE® DURA First to Market

13 Jan 2020

Pure Hydration Selects Smart Cosmos to Digitize their Products and Make an Impact on the Environment

12 May 2020

Smartrac and SUKU Leverage NFC and Blockchain to Guarantee Authenticity of COVID-19 Test Kits and PPE

30 Mar 2020

Smartrac Introduces New Extra-Robust “DURA” Delivery Format for Inlays and Tags, with DOGBONE® DURA First to Market

13 Jan 2020

Pure Hydration Selects Smart Cosmos to Digitize their Products and Make an Impact on the Environment

Blog & Articles

28 May 2020

The Future of Frictionless Food

23 May 2020

The end of queues?

14 May 2020

Apparel Industry Innovators Launch Digital Sustainability Initiative to Shape the Future of Sustainable Fashion

28 May 2020

The Future of Frictionless Food

23 May 2020

The end of queues?

14 May 2020

Apparel Industry Innovators Launch Digital Sustainability Initiative to Shape the Future of Sustainable Fashion

Events

29-31 Jul 2020 / Shenzhen, China

IOTE

15-17 Sep 2020 / Chicago, IL, USA

Labelexpo Americas

23-25 Sep 2020 / Shanghai, China

Intertextile Shanghai Apparel Fabrics

29-31 Jul 2020 / Shenzhen, China

IOTE

15-17 Sep 2020 / Chicago, IL, USA

Labelexpo Americas

23-25 Sep 2020 / Shanghai, China

Intertextile Shanghai Apparel Fabrics

29-31 Jul 2020 / Shenzhen, China

IOTE

15-17 Sep 2020 / Chicago, IL, USA

Labelexpo Americas

23-25 Sep 2020 / Shanghai, China

Intertextile Shanghai Apparel Fabrics

29-31 Jul 2020 / Shenzhen, China

IOTE

15-17 Sep 2020 / Chicago, IL, USA

Labelexpo Americas

23-25 Sep 2020 / Shanghai, China

Intertextile Shanghai Apparel Fabrics

29-31 Jul 2020 / Shenzhen, China

IOTE

15-17 Sep 2020 / Chicago, IL, USA

Labelexpo Americas

23-25 Sep 2020 / Shanghai, China

Intertextile Shanghai Apparel Fabrics

29-31 Jul 2020 / Shenzhen, China

IOTE

15-17 Sep 2020 / Chicago, IL, USA

Labelexpo Americas

23-25 Sep 2020 / Shanghai, China

Intertextile Shanghai Apparel Fabrics