- Smartrac > EN
Authenticate: Beat counterfeit goods, medical fraud and retail fraud
Authentication is one of the most important capabilities in a digital world.
Customers need to know the branded products they’re buying aren’t counterfeited. Patients need to know their medicine is genuine. Hospitals need a reliable and safe approach to patient identification. And hospitality brands need a customer-friendly approach to guest authentication.
Product digitization gives you the ability to create a unique digital identity that can’t be faked, stolen, copied or lost. And crucially, you can then securely store that identity inside an NFC or RFID tag.
As a result, you can embed it into a product or a semi-permanent tattoo that can be worn by a person. So, wherever that product or person goes, you can reliably scan that tag with a phone or wireless reader to prove their identity.
Without the risk of mix-ups.
Prevent counterfeit goods with brand authentication
With NFC tags in your products, all your customers have to do is tap on them with their phones to prove they aren’t counterfeit goods. They get an instant digital message authenticating the product. And you protect your customers and your brand.
Use medical tattoos to give patients better quality of care
By replacing easy-to-lose barcode bands with digitized medical tattoos, healthcare brands can ensure doctors can securely access electronic health records with the tap of a phone. Even better, patients can access the latest advice and data on themselves when they aren’t on premises.
Customer-friendly guest authentication
Traditional wristbands are easily exchanged or destroyed. More important, they don’t make for the best guest experience. Instead, customizable, semi-permanent tattoos give you more secure guest authentication. And they give your customers the ability to access services with their smartphone and prove they’re allowed certain services when staff tap on their tattoos.
Optimize process and service delivery
A secure one-tap digital ID means you know exactly who or what you’re dealing with. So sensitive products like pharmaceuticals can be delivered efficiently, securely and reliably.