Blog from: 13 September 2017

Product digitization: proving value of branded refills

If you manufacture refill consumables and the machines that use them, you deliver most value when consumers use your branded refills. Product digitization is how you prove it.

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Blog from: 12 September 2017

Product digitization – the automotive parts supply chain’s next big opportunity?

It’s easy to focus on exciting new automotive innovations. But a change to existing products could be the big ticket to digitizing operations, boosting efficiencies, and offering amazing new customer experiences.

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Blog from: 29 August 2017

Product digitization: Connecting the products that can’t be seen

Like the surface web, there are some products that can be seen and interacted with digitally. These are typically ‘Internet of things’ type products like connected cars, smart heating thermostats, refrigerators or different types of industrial machinery. But most physical products are digitally invisible. Give them a digital identity using NFC technology and you transform the customer experience, get real-world insight to digital systems and create serious competitive difference...

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Blog from: 21 August 2017

Finding the platform in your physical products

Harvard Business Review recently published a strategy paper on how companies that weren’t born as a platform business can turn their products and services into a multisided digital platform, and deliver connected services that generate big data – and big revenue. But how do you practically turn your physical products into platforms? 

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Blog from: 18 August 2017

Why Retailers Should Think Like Brands

Creating revenue growth is not only about selling more products: it’s about engaging the customer throughout the product lifecycle. Check how NFC can provide the key. According to a report prepared by Fung Global Retail & Technology, many retailers could enhance their success by thinking more like brands in their approach to private-label goods.

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