Blog from: 18 August 2017

Why Retailers Should Think Like Brands

Creating revenue growth is not only about selling more products: it’s about engaging the customer throughout the product lifecycle. Check how NFC can provide the key. According to a report prepared by Fung Global Retail & Technology, many retailers could enhance their success by thinking more like brands in their approach to private-label goods.

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Blog from: 11 August 2017

The living product data layer

Today, brands and manufacturers know all too well that they have access to more data than ever before. Even if your data isn’t in the petabytes, you’d be forgiven for feeling like you’re drowning in the stuff and don’t really know what to do with all of it. Because here’s the thing about data — it doesn’t really matter how much of it you have. What really matters is that you have the right kind of data...

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Blog from: 08 August 2017

Happy As a Duck in Water

Imagine tracking 30,000 rubber ducks used in an unusual fundraising event. RFID tags come to the rescue once again. Read how all the technical challenges were overcome to make the charity event successful and why SMARTRAC’s ShortDipole RAIN RFID tag was the clear winner.

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Blog from: 28 July 2017

Marketing myopia and product digitization

You can digitize your products by embedding intelligent NFC technology in them. Consumers can then interact with those products with a simple tap of their smartphone, getting unique, contextual digital experiences when they do. That’s a smart move. But when you think deeply about the customer need and how a new digital layer over your products might augment your ability to meet those needs, it’s a game changer...

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Blog from: 09 June 2017

Better be good: SMARTRAC supports the “UN Global Compact” Initiative

One year ago, our CEO Christian Uhl decided that SMARTRAC should join the world's largest corporate sustainability initiative. This decision is by no means surprising or arbitrary: instead, it is logical and reasonable. UN Global Compact now has published SMARTRAC’s first report as documentation in our CSR efforts.

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