Blog from: 18 February 2015

A New Era of Merchandise Visibility and Consumer Experience

At NRF Retail’s BIG Show in New York, it was a perfect opportunity to position SMARTRAC as the RFID technology leader. Together with partners across the industry, SMARTRAC showcased innovative, RFID-based solutions and retail-related use cases connected with the consumer experience, merchandise visibility, traceability and, notably, authentication.

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Blog from: 09 January 2015

SMARTRAC joined Hotel Technology Next Generation

SMARTRAC has become a member of Hotel Technology Next Generation (HTNG). The reason: As a Corporate Industry Partner, we have the opportunity to actively participate in HTNG’s Door Lock Security Workgroup.

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Blog from: 06 October 2014

Apple: iPhone 6 with NFC inside – a good message

Recently Apple introduced the new products the consumer world was waiting for: Apple Pay, iPhone 6 and iPhone 6+, and the Apple Watch. There was one great message in these announcements for us in the RFID industry, for marketers, and retailers: Apple has incorporated NFC in the iPhone 6.

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Blog from: 22 August 2014

First RAIN Alliance Meeting Ahead

On 9 September, RAIN is hosting its first face-to-face meeting following the AIM Summit in Washington DC. Members and non-members are welcome.

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Blog from: 01 July 2014

Get up to speed with the latest UHF RFID developments

SMARTRAC is proud to be founding member of the RAIN Alliance, which is uniquely positioned to represent the industry in building on the new capabilities offered by UHF Gen2V2.

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