BULLSEYE NFC with Sony FeliCa Lite-S

An Adaptable and Highly Reliable NFC Tag with Market-Leading Performance

SMARTRAC’s BullsEye NFC inlays and tags featuring the Sony FeliCa Lite-S chip offer high reliability and market-leading performance.


The BullsEye with Sony FeliCa Lite-S chip provides 224 bytes of user memory, an enhanced security feature that enables mutual authentication by message authentication code (MAC), and has anti-tearing transaction functionality to prevent incomplete data update. The tag is compatible with the existing Sony FeliCa Lite-S infrastructure, delivers high-speed data rates of up to 212kbps/424kbps (Auto Switching Supported), and is NDEF pre-formatted.


BullsEye NFC products provide a high-performance, cost-effective solution in many application areas such as electronic pairing, gaming, smart posters, loyalty and product authentication. The inlay complies with both NFC Forum Type 3 Tag and ISO/IEC18092 standards, and is a halogen-free product.


Operating Frequency

13.56 MHz

Integrated Circuit (IC)

Sony FeliCa Lite-S

Antenna Size

Ø 35 mm (1.38 in)

Die-cut Size

Ø 38 mm (1.50 in)

International Standards

  • NFC Forum Type 3

  • ISO 18092