BULLSEYE NFC with Sony FeliCa Lite-S


Adaptable and Highly Reliable NFC Tag with Market-Leading Performance

Smartrac BullsEye™ inlays and tags featuring the Sony FeliCa Lite-S chip offer high reliability and market-leading performance.


The BullsEye with Sony FeliCa Lite-S chip provides 224 bytes of user memory, an enhanced security feature that enables mutual authentication by message authentication code (MAC), and has antitearing transaction functionality to prevent incomplete data update. The tag is compatible with the existing Sony FeliCa Lite-S infrastructure, delivers high-speed data rates of up to 212kbps/424kbps (Auto Switching Supported), and is NDEF pre-formatted.


BullsEye products provide a high-performance, cost-effective solution in many application areas such as electronic pairing, gaming, smart posters, loyalty and product authentication. The inlay complies with both NFC Forum Type 3 Tag and ISO/IEC18092 standards, and is a halogenfree product.


Operating Frequency

13.56 MHz

Integrated Circuit (IC)

Sony FeliCa Lite-S

Antenna Size

Ø 35 mm (1.38 in)

Die-cut Size

Ø 38 mm (1.50 in)

International Standards

  • NFC Forum Type 3

  • ISO 18092