Consumer Authentication Technologies

Technology has allowed consumers to connect more with brands and their products. As a result, there is a growing consumer demand to verify the products they purchase.




SMARTRAC QR Codes are one of the easiest visible authentication layers that can be incorporated into the packaging design to guarantee a product’s authenticity. Popular apps allow the consumer to scan the QR code and interact with the product. The system allows the brand to introduce their story to the consumers while providing confidence and trust.



SMARTRAC Color Shifting Ink adds a colorful, robust and effective layer of overt authentication to a brand’s products and packaging. This ink makes it easy for anyone to quickly check for authenticity. The inks are formulated with unique pigments that change color as a function of viewing angle. Simply tilt the item and observe the “security spot”, if it changes to the correct color, then you have confirmed that the product is authentic.

For more information about these Solutions or to learn how SMARTRAC can develop a brand protection solution that’s right for you, please contact our sales & customer service team.