First Ever NFC-enabled Store Front in the US

Blue Bite and partner Pearl Media launched the first-ever NFC-enabled storefront in the U.S to promote TNT’s top-rated drama series Rizzoli & Isles.


Background


Blue Bite’s mTAG allowed those walking by on the street to place their phone near an identifying marker on the storefront that immediately immersed the person’s mobile phone into the experience of the brand. The delivered content included a unique and exclusive mobile game, an opt-in ‘tune-in reminder’ for the show, a unique custom wallpaper, and a video trailer of the show.


Challenge


To extend content relevant to what was being displayed on surrounding digital and static media to a mobile handset, as easily and quickly as possible.


Solution

Leveraged NFC-enabled tags (mTAGs) to deliver a very localized and relevant engagement with consumers.The delivered content included a unique and exclusive mobile game, an opt-in ‘tune-in reminder’ for the show, a unique custom wallpaper, and a vid. 

NFC Tag Used: BullsEye™ NFC, NXP Mifare Ultralight C


Success

 

TNT was able to engage with just over 4,000 unique mobile handsets during the campaign flight, 47 of which engaged through NFC.

Watch here: http://youtu.be/W_j3q7VKL6U