FORECASTING THE LATEST FASHIONS WITH RFID

Item-level RFID tagging helps Korean clothing company The Basic House read both the present and future of its market-leading brands.

Background

Leading Korean apparel company The Basic House manufactures four fashion lines which it sells at its own branded stores and other retailers.


Challenge

Convinced of RFID’s ability to streamline its global supply chain, The Basic House decided to use item-level RFID tagging to generate operational efficiencies, reduce out-of-stocks and match merchandise manufacturing and shipping to customer demand.


Solution

 

  • The Basic House has deployed an RFID solution comprised of handheld and portal readers from Minerva; DogBone™ UHF RFID tags; a proprietary RFID Automatic Encoding Machine capable of encoding and printing large volumes of RFID tags and labels; and software from Korea Trade Network that links RFID data to the company’s inventory management system.
  • Warehouse workers use the company’s proprietary equipment to encode and print RFID labels at the rate of 1.6 seconds per tag.
  • Each RFID tag, which contains a unique ID number, is linked to garment information, including brand name, year, item, season, style color and size, via the company’s back-end system.
  • Goods are tagged at the company’s factories, placed in an RFID-tagged box and read upon their departure. RFID data is submitted electronically to one of the company’s two distribution centers in Pusan, Korea. Merchandise is read at least twice at the distribution center – upon arrival and its subsequent departure – to ensure accuracy.
  • RFID readers provide accurate tag reads regardless of their orientation inside of boxes or the presence of other tagged boxes nearby.

 

Success

  • The company is tagging more than two million garments from two of its four fashion brands: Mind Bridge and The Class.
  • The Basic House is also using RFID handheld readers at its 86 Mind Bridge stores and 73 The Class stores to reduce-out-of-stocks, enhancing the customer shopping experience.
  • In the future, manufacturer plans to deploy RFID readers at its 221 remaining stores, as well as add RFID-enabled self-checkout kiosks and intelligent security systems.
  • The company’s large-scale RFID deployment provides The Basic House with the real-time insights it needs to drive efficiencies, reduce labor costs, capitalize rapidly on emerging customer buying trends and plan merchandise manufacturing and distribution.