How NFC and the Internet of Things Create New EXPERIENCES
NFC is increasing brand loyalty for products like the revolutionary new Adidas x HYPEBEAST 10th ANNIVERSARY UltraBOOST UNCAGED sneaker, which made a big splash on SMARTRAC’s booth at Retail’s BIG Show in New York. Check out how NFC-equipped branded products are offering consumers totally new “EXPERIENCES”, enabled by an innovative Smart Cosmos-based IoT solution.
Using the innovative EXPERIENCES solution from SMARTRAC, brand owners can add digital value to products, delivering new experiences to consumers every time they tap on their product’s embedded NFC inlay.
Until now, most physical branded items or products have not had Internet connectivity and remain unconnected during their lifetime. The EXPERIENCES solution turns these offline physical objects (or things) into connected digital instances. All the consumer has to do is tap an NFC-enabled smartphone on the NFC inlay or “touchpoint”, which can be embedded in products, shelf talkers, out-of-home advertising displays or in other places accessible to the consumer.
Crucially, attractive and relevant content has to be delivered to the mobile device, to make the customer tap more than once or twice. EXPERIENCES takes care of that, enabling dynamic and personalized web-based content to be offered to the consumer. That content may include local points of interest, social media, news, music playlists, video content, transit schedules, weather and more, so that anytime the consumer taps, individualized content is delivered. Of course, this could always be a fairly generic mobile experience with the ability to sign up to an offer redeemable with the next brand purchase.
…Creating Exciting EXPERIENCES
Or it could be truly exclusive content, which is only available if the product, and thus the inlay, is within reach. Since that advanced content would be dynamic, it would change constantly, encouraging intensive engagement with the product and the brand. And as new data would be gathered with every interaction, more relevant and hyper-personalized content could be served to different groups of users. Things will not only be connected – they will be exciting for the consumer as well.
To learn more about EXPERIENCES, please contact our sales and customer service team.