How to Authenticate Real Things in the Real World – at Scale

Counterfeit goods drain trillions of dollars from the economy each year and erode brand value. From fake drugs to knock-off designer labels, they relentlessly plague major industries like healthcare, consumer and industrial goods. The counterfeit drug market alone is worth over 220 billion US dollars now – and it’s growing.

 

And the problem isn’t just financial. Counterfeit drugs, wrong patient identification, fake car parts and phony aviation components can and do cause millions of deaths each year, and the numbers are rising .

 

The problem is, fraud prevention in the physical world isn’t as straightforward as it is in the digital world.

 

Outdated methods like certificates and seals, ID cards and wristbands are clunky, and disruptive to the customer experience. They’re also prone to getting lost or stolen, which defeats their original purpose.

 

That leaves businesses like yours with two options: admit defeat, and let the fraudsters get away with it – or change the way you authenticate.

 

The first option – do nothing – is easy. But it’s expensive and damaging to your brand reputation in the long run. The second option is a big one.

 

Because there’s already a new way to authenticate. One that’s scalable, cost-effective and enriching to the customer experience.

 

It’s called NFC. And you can read about it here. Dive in and learn about the smart, practical, new way to authenticate people and products in the real world.