19 June 2018

How we helped make the 2018 World Cup ball one of the most innovative ever

Embedded into the skin of this year’s World Cup ball, the Telstar 18 is an NFC tag. So when you tap on the ball with your smartphone, you gain instant access to a whole range of exclusive content.

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14 June 2018

SMARTRAC Helps Creating Superior Experiences for adidas SPEEDFACTORY

SMARTRAC has teamed up with adidas to offer personalized products with embedded NFC tags, which are tickets to superior consumer experiences.

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14 June 2018

Innovative Material and Design Enable Flexible On-Metal NFC Tags

NFC inlays and tags can now be used in many more industrial and commercial scenarios, following an innovative development from SMARTRAC.

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14 June 2018

CIRCUS™ FLEX: Taking Branded Products to Championship Level

Can a new tag be in the public eye before it’s released? SMARTRAC’s CIRCUS FLEX can, because it’s an integral part of adidas’ Telstar 18 FIFA World Cup Official Match Ball. Now you can experience the first-ever soccer match ball featuring an embedded NFC tag, the result of a partnership between adidas and SMARTRAC.

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14 June 2018

SMARTRAC RAIN RFID Tags Succeed in Independent Readability Tests Conducted by Impinj

Item-level visibility is the key foundation for retail applications to optimize overall performance and enhance the shopper experience. To ensure visibility under real world conditions, RAIN RFID tags need to offer optimum readability. SMARTRAC's BELT, WEB and MINIWEB inlays do just that – according to thorough testing* conducted by Impinj.

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14 June 2018

Built with DOGBONE™: World’s Largest File Tracking System Goes Live

Probably the largest RAIN RFID-enabled file-tracking system in the world has been launched in Doha, Qatar, using SMARTRAC’s DOGBONE inlays exclusively.

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14 June 2018

A DOGBONE™ Leads the Way in Race Timing Applications

RAIN RFID tag proves it’s the leader of the pack in long-distance race timing, as well as many other applications requiring a rugged, robust tag that offers high performance.

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14 June 2018

What if everything could authenticate itself?

Instead of coming up with expensive new authentication solutions, make your products smart enough to authenticate themselves. There’s already a new way to authenticate. One that’s scalable, cost-effective and enriching to the customer experience.

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27 March 2018

How to Keep Buildings Dry and Safe with SENSOR DOGBONE

Moisture inside buildings can harm materials and people. Constant dripping erodes concrete and stone, and harmful molds can cause illness. Helsinki’s Metropolia University of Applied Sciences is using passive RFID sensors inside walls, roofs and floors to give early warning of moisture build-up.

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27 March 2018

The Very Real Problem of Fake Products

Counterfeiting and fraud are a massive drain on the economy. Even worse, they're a massive threat to people's lives. Check the infographic, in which we detail all the ways counterfeiting costs – and hurts – everyone and get a closer look at the true cost of counterfeiting.

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