25 October 2018

Change depicted: Smartrac’s New Logo and Corporate Design

By opening this page, you have almost inevitably come across our new, differently colored corporate logo and design. But no matter if you have known our company for years or just visited our website on a single occasion before today, chances are that you did not perceive the change consciously. And that’s a good thing.

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21 September 2018

Apple and NFC: Another Big Step Forward

With the announcement of IOS 12 and the new XS, XS Max and XR iPhone models, Apple has taken quite a big step: users of these new iPhones will be able to scan NFC tags without an app, using background tag reading.

 

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13 September 2018

New thinlay® Delivery Format: Thinner, Softer, More Versatile

A substrate thickness of 12 microns instead of 50 microns: that’s a game-changing difference when it comes to full-featured RAIN RFID (UHF) inlays for apparel manufacturers, brands and retailers.

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13 September 2018

NFC: The “Next Big Thing” for the Pharmaceutical Industry

RFID technology and its subset NFC have left their mark already significantly on several industries, from logistics and manufacturing to brands and retail. The next area to massively benefit could be pharmaceuticals – since here, RFID has at least as many profitable and sustainable use cases as in its traditional strongholds.

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13 September 2018

A Tasty RFID and NFC Application: KAHLA Makes Tableware Smart

For caterers and food service providers, RFID and NFC equipped tableware can achieve cost savings through optimized processes, and at the same time improve customer loyalty and positively impact our environment – if transponders are made dishwasher-safe. This is exactly what KAHLA does with Smartrac’s inlays.

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13 September 2018

New RAIN RFID CATTLE EAR TAG for Animal ID

For animal breeders and livestock owners, RFID-enabled tags provide convenience and reliability – features that Smartrac is taking to a new level with its innovative CATTLE EAR TAG using the RAIN RFID (UHF) standard.

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13 September 2018

UCODE® 8 RAIN RFID Inlays: Superior Design and Performance in Retail and Logistics

Offering the world’s smallest inlay, extended read range and better usability, Smartrac’s new UCODE® 8-based MINIWEB, DOGBONE and BELT RAIN RFID inlays are IoT-ready, and now make even more products taggable.

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13 September 2018

A Perfect Match: Multi-layer Technologies that Enable the Ultimate Brand Protection

Customers now have a choice of multi-layer technologies to effectively fight counterfeiting and grey/diversion market products. Read how Smartrac extensively complements its solutions portfolio thanks to the acquisition of eApeiron.

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13 September 2018

Alibaba Invests in Smartrac to Enhance Brand Protection

Alibaba is to e-commerce what Smartrac is to RFID: one of the world’s biggest players. Now, the giant company aiming “to build the future infrastructure of commerce” has acquired a minority share in the RFID and IoT pacesetter. The rationale behind: the common quest for brand protection.

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28 August 2018

How RAIN RFID Can Enhance Industry 4.0

Discover in this webinar the benefits of RAIN RFID and how this contactless technology can enhance Industry 4.0. Learn how to choose the right solutions for the right applications and how to deploy complete, end-to-end solutions. See first-hand, through a variety of use cases how other organizations have directly benefited from the enhanced flexibility, more efficient processes, and smarter manufacturing that came with using RAIN RFID. 

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