27 March 2018

New Products Answer Carmakers’ Needs for High-Temperature RAIN RFID Tags

Three new hard tags provide carmakers with temperature-resistant RAIN RFID (UHF) tagging that can easily survive being baked in the automotive paint shop.

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26 February 2018

Digital seals and the war on counterfeit drugs

Counterfeit drugs are on the rise. But NFC chips are giving pharmaceutical companies a new, secure way to protect consumers – and their own brand.

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01 February 2018

The gap between your data and the real world

How living product data unleashes the Internet of Things for product-driven companies.

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31 January 2018

The living product lifecycle eBook

Brands and retailers are in the middle of rapid digitization. For good reasons. But there are still crucial gaps between the data in digital systems and the physical reality of retail operations and customer experience management. Learn how to gather and use smart product data for better customer experiences.

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31 January 2018

Your products are your platform SlideShare

When it comes to digitisation, it isn't enough to invest in a bunch of platforms and hope for the best. You need to start where the action is. Find out why product digitization needs to start from the ground up.

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14 December 2017

Making Retail Merchandise Smart with Optimized Inlays & Tags

Cost-effective, high-performance inlays and tags can transform the retail landscape by making products both visible and smart. Smartrac's latest inlays and tags featuring NXP's UCODE8 enable rapid inventory of dense tag populations even at long distance.

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14 December 2017

CIRCUS TAMPER LOOP: A New Digital Seal For Your Products

Your products leave your factories or warehouses in perfect condition. The question is, are they reaching your customers in their original, untouched state? Smartrac’s new CIRCUS TAMPER LOOP tags provide the answer – and much more.

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14 December 2017

The World’s First Dog Loyalty Program – Powered by Smartrac

The customer is king: this is a principle most service providers and retailers would commit to. Musti Group, a Finland-based pet specialty retailer, has now acknowledged that their real kings walk on four paws and have a wet nose. Leveraging Smartrac’s advanced RAIN RFID technology, Musti has launched ‘Biscuit’, the world's first dog loyalty program.

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14 December 2017

adidas and Smartrac: Smart Products that Make a Hot Brand Even Hotter

When adidas presented Telstar 18, the Official Match Ball for the upcoming 2018 FIFA World Cup Russia, it introduced the first-ever match ball to feature an embedded NFC tag – Smartrac’s CIRCUS FLEX. Read how Smartrac has become a strong partner in supporting adidas’ NFC-related activities.

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14 December 2017

How Millions of Apple Customers Will Drive Demand for NFC Applications

Apple’s inclusion of Core NFC in iOS11 means millions of consumers can now interact with things through their smartphones. Here’s why that matters for system integrators and converters.

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