12 June 2019

Assurance for Customers: Smartrac Gets ARC Quality Certification

The RFID Lab at Auburn University, highly regarded for its benchmark testing and certification of RFID products, has awarded Smartrac its comprehensive and significant ARC Quality Certification.

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12 June 2019

The Beginning of Re-defining Sustainability in RFID: Smartrac's WEB Green Inlays

Earlier this year, Smartrac caused a considerable stir within the market when it announced its Green Tag Program and hence the development of truly sustainable RFID products. Now Smartrac is presenting the WEB Green inlay, its very first “green” product and the initial outcome of a technology partnership with 4E Antenna.

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12 June 2019

RFID Readers from Smartrac: Animal Identification Made Easy

Smartrac's INTRACE® products are well-known as particularly convenient and reliable transponder implanting systems for the electronic tagging of just about all pets and livestock. Now, Smartrac's new INTRACE RH5 and EARTRACE RH7 readers offer capabilities to match the advantages of its animal identification systems.

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12 June 2019

Time to Protect One of Your Most Valuable Assets: Your Brand

All brands are prone to attacks from counterfeiters and other villains and hence need protection. That is the bad news. The good news is that Smartrac's innovative multi-layer brand protection solutions provide comprehensive, scalable and economically feasible protection for virtually any product in any market.

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12 June 2019

Smartrac Contributes to Fraunhofer Institute’s Research

The Fraunhofer Institute for Cell Therapy and Immunology (IZI) in Leipzig, Germany, uses Smartrac’s INTRACE® SYRINGE implanting system with the smallest glass tag on the market for maximum animal protection.

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15 March 2019

Sneaker Con: Making the “Greatest Sneaker Show” the Most Trusted as Well

Sneaker Con, a series of gatherings for shoe fanatics, brings hundreds of vendors and tens of thousands of people to each of its events held in the US and worldwide. Thanks to Sneaker Con’s NFC-based authentication solution developed in conjunction with Smartrac and Blue Bite, buyers and sellers of the fashionable footwear now benefit from drastically improved counterfeit protection.

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15 March 2019

Excellent Performance of the EAGLE Tag Confirmed by RFID Lab at Auburn University

RFID tags offer retailers a wealth of benefits that are becoming increasingly important in this highly competitive sector. Retail applications demand excellent performance, reliability and – in many cases – a compact form factor from the applied tags. Smartrac's all-new RAIN RFID EAGLE tags satisfy all these demands.

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15 March 2019

Enabling Product Digitization at the Point of Manufacture

There’s no question: Brand manufacturers and retailers need to digitize their products if they really want to digitize their businesses. Until recently, the question was how products could be digitized at the point of manufacture, securely, and with ease. Now, the Smart Cosmos Enablement System provides the answer.

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14 March 2019

Mammut Takes a Brand-New Approach to Customer Experience and Supply Chain Transparency

In January 2019, Mammut became the first outdoor sports brand to use NFC with an experience-based concept behind the technology. With that concept and Smartrac's latest NFC technology, the Swiss company is providing a “Mammut world full of inspiration” to its customers and gaining higher supply chain transparency.

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14 March 2019

Big New Markets for Small NFC Glass Tags

A new, robust NFC glass tag with one of the smallest form factors in the global marketplace offers embedded tagging to a wide range of new industry segments and applications.

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