14 December 2017

The World’s First Dog Loyalty Program – Powered by Smartrac

The customer is king: this is a principle most service providers and retailers would commit to. Musti Group, a Finland-based pet specialty retailer, has now acknowledged that their real kings walk on four paws and have a wet nose. Leveraging Smartrac’s advanced RAIN RFID technology, Musti has launched ‘Biscuit’, the world's first dog loyalty program.

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14 December 2017

adidas and Smartrac: Smart Products that Make a Hot Brand Even Hotter

When adidas presented Telstar 18, the Official Match Ball for the upcoming 2018 FIFA World Cup Russia, it introduced the first-ever match ball to feature an embedded NFC tag – Smartrac’s CIRCUS FLEX. Read how Smartrac has become a strong partner in supporting adidas’ NFC-related activities.

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14 December 2017

How Millions of Apple Customers Will Drive Demand for NFC Applications

Apple’s inclusion of Core NFC in iOS11 means millions of consumers can now interact with things through their smartphones. Here’s why that matters for system integrators and converters.

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14 December 2017

Market Heating Up for Cool Temperature-Logging Products

The temperature-logger market is growing fast, due to increased demand from cold-chain operators for greater innovation in item-level logging. A new temperature logger that can be read by a smartphone could answer that demand.

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14 December 2017

The Internet of Your Things: It’s Security That Matters...

Digitizing your products allows you to digitize your business – enabling opportunities you probably haven’t even dreamt of yet. Information assurance is what prevents dreams from turning into nightmares.

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23 October 2017

How the Internet of Things Beats the Counterfeiting Industry

Counterfeiting unfortunately is a big industry, bringing in billions every year. But the solution that could put an end to it is both mature and simple.

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25 September 2017

The Internet of Things and iOS11

Apple’s inclusion of Core NFC in iOS11 means millions of consumers can now interact with things through their phones. Here’s why that matters for system integrators and converters.

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21 September 2017

Standing Still Will Always Mean Falling Behind

Peter Walendy, Head of Sales at Smartrac, explains the company’s continuous drive for innovation. He talks about ongoing investment to better respond to customer needs, as well as how the company is making RFID technology more environmentally friendly.

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21 September 2017

CIRCUS plus ILT-M: A Winning Combination for the Gaming Industry

Smartrac’s small HF inlay with NXP’s ICODE ILT-M IC solves common operational problems in close stacking applications for casino operators.

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21 September 2017

Smartrac Strengthens Global Distribution Strategy by Appointing atlasRFIDstore

The agreements with atlasRFIDstore alongside Future Electronics mean Smartrac’s global distribution network is ready to meet increasing demand from industries worldwide, as the Internet of Things takes off.

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