21 August 2017

Finding the Platform in your Physical Products

HBR recently published a paper on how businesses can turn their products and services into platforms. But how do you practically turn your physical products into platforms?

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28 July 2017

Marketing Myopia and Product Digitization

“Once any industry genuinely thinks of its business as taking care of people’s needs, nothing can stop it from creating its own extravagantly profitable growth”.

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07 July 2017

The Offline Black Hole: The Customer Experience you Can’t See

When you sell physical products, there are blind spots where it matters most: point-of-sale and post-sale. This offline black hole blinkers your understanding and limits the consumer experience you can deliver. The solution is living products that move seamlessly through the offline world.

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03 July 2017

Why Product-driven Digitization Wins

Digitization is undeniably the future, but how can brands selling physical products capitalise? By embedding NFC technology directly into those products, bridging the online-offline gap so you can better understand and serve the consumer.

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26 June 2017

Tagging the Untaggable with RFID-enabled Cable Ties

Smartrac has solved the problem of RFID-tagging products and parts that won’t accept a conventional tag, using an innovative and easily deployed new product called RATCH TAG.

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26 June 2017

How Innovative Brands Are Targeting the Millennial Market

Cutting-edge brands are using Smartrac’s NFC technology and Experiences solution to make products that 'talk' to their consumers. Are you?

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26 June 2017

RR Donnelley and Smartrac: Creating the Future Together

When Smartrac and RR Donnelley (RRD), a leading provider of multichannel solutions for marketing and business communication and innovator in printed electronics, announced their cooperation in May 2016, they set ambitious, long-term targets. Just one year later, Smartrac‘s customers can reap the first fruits.

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26 June 2017

Why Retailers Should Think Like Brands

Creating revenue growth is not only about selling more products: it’s about engaging the customer throughout the product lifecycle. Check how NFC can provide the key.

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26 June 2017

Happy As a Duck in Water

Imagine tracking 30,000 rubber ducks used in an unusual fundraising event. RFID tags come to the rescue once again. Read how all the technical challenges were overcome to make the charity event successful.

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26 June 2017

Implementing the Internet of your Things

To make the vision of smart products real for your consumers, you just need to take three easy steps. Read the 'Internet of your things' guide, our latest e-book and find out how to start delivering great consumer experiences.

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