20 March 2017

Dual Frequency Inlays and Tags: A Perfect Fit across Retail, Industrial and Logistics Applications

Dual-frequency inlays and tags don’t just offer manufacturers and retailers increased insight into the supply chain. They also offer a low-cost opportunity to extend their activities into enhanced interaction with end-users.

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20 March 2017

Longer-lived Customer Engagement for Brands and Retailers

CIRCUS DURA wash-and-wear tags offer clothing and footwear brands and retailers an even more comprehensive consumer engagement opportunity. Visibility and interactivity can now extend well beyond point of sale in the product’s lifecycle.

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20 March 2017

RFID Tags Keeping Pace with the “Fastest Game on Earth”

Devoted sport fans want to know every detail about their beloved sport, players and matches. Now, with SMARTRAC’s RFID technology and a tracking solution from solvistas, Austria’s ice hockey league delivers what hockey maniacs desire most.

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20 March 2017

Vitamix Blends Tradition and Innovation with NFC

Household appliances rarely make the electronics trade press headlines. However, high-performance blending equipment specialist Vitamix is creating quite a stir with its innovative blenders that use built-in NFC technology from SMARTRAC.

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02 February 2017

Behind Spyder’s Awesome Product-driven Consumer Experience

By engaging the customer with the physical product, it can start in the offline world where until now, brands have little they could really do.

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17 January 2017

When is a Jacket more than a Jacket?

Premium skiwear brand Spyder are embedding NFC intelligence into their jackets, so their customers can engage with their products in new ways. One tap on the logo and they’ll get dynamic content about things like the US Ski team and local trail conditions on their smartphones.

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15 December 2016

Smartrac Takes Environmental Friendliness to the Next Level

Have you ever wondered what happens to inlays and tags, when the products and packaging they’re attached to reach their end of life? Why is it important to know, and what impact does it have on our environment? Check out how Smartrac is creating ‘green’ products that take environmental protection to the next level.

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15 December 2016

How Blockchain will Transform Business and Society

A technology already exists that could have the greatest impact over the next few decades. It’s called blockchain, and it holds vast potential for business, society and each and every individual. As Don Tapscott says, it could be the next generation of the Internet. Check out its potential to transform key areas of our lives.

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15 December 2016

How NFC Keeps Children Engaged with Books

Could NFC replace CDs as a way of encouraging children’s engagement with books? Read how an innovative Finnish publishing house is using NFC to take kids to the next level of entertainment.

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15 December 2016

How to Improve Your Memory

SMARTRAC is now offering an increased portfolio of RAIN RFID (UHF) inlays and tags that feature high memory capacity even in small form factors, opening up a whole new range of applications across many different industry sectors.

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