27 March 2018

3 Questions to...

In this edition of our newsletter, Amir Mobayen, Chief Revenue Officer (CRO) at Smartrac, gives some insights into his role and his market perception of the ever-changing RFID and IoT industry.

Read more...

27 March 2018

Smartrac’s Solutions Suite Smart Cosmos Receives 2018 Award for Consumer Experience Innovation

Based on its recent analysis of the RFID and IoT market, Frost & Sullivan has recognized Smartrac with its 2018 Europe Company of the Year Award for offering unique value through consumer experience innovation with its Smart Cosmos solutions suite.

Read more...

27 March 2018

How to Keep Buildings Dry and Safe with SENSOR DOGBONE

Moisture inside buildings can harm materials and people. Constant dripping erodes concrete and stone, and harmful molds can cause illness. Helsinki’s Metropolia University of Applied Sciences is using passive RFID sensors inside walls, roofs and floors to give early warning of moisture build-up.

Read more...

27 March 2018

The Very Real Problem of Fake Products

Counterfeiting and fraud are a massive drain on the economy. Even worse, they're a massive threat to people's lives. Check the infographic, in which we detail all the ways counterfeiting costs – and hurts – everyone and get a closer look at the true cost of counterfeiting.

Read more...

27 March 2018

New Products Answer Carmakers’ Needs for High-Temperature RAIN RFID Tags

Three new hard tags provide carmakers with temperature-resistant RAIN RFID (UHF) tagging that can easily survive being baked in the automotive paint shop.

Read more...

26 February 2018

Digital seals and the war on counterfeit drugs

Counterfeit drugs are on the rise. But NFC chips are giving pharmaceutical companies a new, secure way to protect consumers – and their own brand.

Read more...

14 December 2017

Making Retail Merchandise Smart with Optimized Inlays & Tags

Cost-effective, high-performance inlays and tags can transform the retail landscape by making products both visible and smart. Smartrac's latest inlays and tags featuring NXP's UCODE8 enable rapid inventory of dense tag populations even at long distance.

Read more...

14 December 2017

CIRCUS TAMPER LOOP: A New Digital Seal For Your Products

Your products leave your factories or warehouses in perfect condition. The question is, are they reaching your customers in their original, untouched state? Smartrac’s new CIRCUS TAMPER LOOP tags provide the answer – and much more.

Read more...

14 December 2017

The World’s First Dog Loyalty Program – Powered by Smartrac

The customer is king: this is a principle most service providers and retailers would commit to. Musti Group, a Finland-based pet specialty retailer, has now acknowledged that their real kings walk on four paws and have a wet nose. Leveraging Smartrac’s advanced RAIN RFID technology, Musti has launched ‘Biscuit’, the world's first dog loyalty program.

Read more...

14 December 2017

adidas and Smartrac: Smart Products that Make a Hot Brand Even Hotter

When adidas presented Telstar 18, the Official Match Ball for the upcoming 2018 FIFA World Cup Russia, it introduced the first-ever match ball to feature an embedded NFC tag – Smartrac’s CIRCUS FLEX. Read how Smartrac has become a strong partner in supporting adidas’ NFC-related activities.

Read more...