Ideas & Insights

27 March 2018

How to Keep Buildings Dry and Safe with SENSOR DOGBONE

Moisture inside buildings can harm materials and people. Constant dripping erodes concrete and stone, and harmful molds can cause illness. Helsinki’s Metropolia University of Applied Sciences is using passive RFID sensors inside walls, roofs and floors to give early warning of moisture build-up.

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14 December 2017

The World’s First Dog Loyalty Program – Powered by SMARTRAC

The customer is king: this is a principle most service providers and retailers would commit to. Musti Group, a Finland-based pet specialty retailer, has now acknowledged that their real kings walk on four paws and have a wet nose. Leveraging SMARTRAC’s advanced RAIN RFID technology, Musti has launched ‘Biscuit’, the world's first dog loyalty program.

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14 December 2017

adidas and SMARTRAC: Smart Products that Make a Hot Brand Even Hotter

When adidas presented Telstar 18, the Official Match Ball for the upcoming 2018 FIFA World Cup Russia, it introduced the first-ever match ball to feature an embedded NFC tag – SMARTRAC’s CIRCUS FLEX. Read how SMARTRAC has become a strong partner in supporting adidas’ NFC-related activities.

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21 September 2017

CIRCUS plus ILT-M: A Winning Combination for the Gaming Industry

SMARTRAC’s small HF inlay with NXP’s ICODE ILT-M IC solves common operational problems in close stacking applications for casino operators.

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26 June 2017

Happy As a Duck in Water

Imagine tracking 30,000 rubber ducks used in an unusual fundraising event. RFID tags come to the rescue once again. Read how all the technical challenges were overcome to make the charity event successful.

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26 June 2017

How Innovative Brands Are Targeting the Millennial Market

Cutting-edge brands are using SMARTRAC’s NFC technology and Experiences solution to make products that 'talk' to their consumers. Are you?

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16 May 2017

DYNE Finds Competitive Advantage in Apparel that Talks Back

When DYNE wanted to extend its marketing reach and improve customer loyalty, turning their clothing into ‘living products’ proved to be a profitable decision.

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20 March 2017

Vitamix Blends Tradition and Innovation with NFC

Household appliances rarely make the electronics trade press headlines. However, high-performance blending equipment specialist Vitamix is creating quite a stir with its innovative blenders that use built-in NFC technology from SMARTRAC.

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20 March 2017

SMARTRAC and Spyder Turn Apparel into Experiences

When international ski and lifestyle brand Spyder announced its all-new U.S. Ski Team collection for this winter season, they weren’t just presenting new jackets. Using SMARTRAC’s latest NFC technology and future-oriented smart products solution, Spyder created a completely new customer experience.

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20 March 2017

RFID Tags Keeping Pace with the “Fastest Game on Earth”

Devoted sport fans want to know every detail about their beloved sport, players and matches. Now, with SMARTRAC’s RFID technology and a tracking solution from solvistas, Austria’s ice hockey league delivers what hockey maniacs desire most.

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