Ideas & Insights

14 June 2018

Built with DOGBONE™: World’s Largest File Tracking System Goes Live

Probably the largest RAIN RFID-enabled file-tracking system in the world has been launched in Doha, Qatar, using SMARTRAC’s DOGBONE inlays exclusively.

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14 June 2018

A DOGBONE™ Leads the Way in Race Timing Applications

RAIN RFID tag proves it’s the leader of the pack in long-distance race timing, as well as many other applications requiring a rugged, robust tag that offers high performance.

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27 March 2018

How to Keep Buildings Dry and Safe with SENSOR DOGBONE

Moisture inside buildings can harm materials and people. Constant dripping erodes concrete and stone, and harmful molds can cause illness. Helsinki’s Metropolia University of Applied Sciences is using passive RFID sensors inside walls, roofs and floors to give early warning of moisture build-up.

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14 December 2017

adidas and SMARTRAC: Smart Products that Make a Hot Brand Even Hotter

When adidas presented Telstar 18, the Official Match Ball for the upcoming 2018 FIFA World Cup Russia, it introduced the first-ever match ball to feature an embedded NFC tag – SMARTRAC’s CIRCUS FLEX. Read how SMARTRAC has become a strong partner in supporting adidas’ NFC-related activities.

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14 December 2017

The World’s First Dog Loyalty Program – Powered by SMARTRAC

The customer is king: this is a principle most service providers and retailers would commit to. Musti Group, a Finland-based pet specialty retailer, has now acknowledged that their real kings walk on four paws and have a wet nose. Leveraging SMARTRAC’s advanced RAIN RFID technology, Musti has launched ‘Biscuit’, the world's first dog loyalty program.

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21 September 2017

CIRCUS plus ILT-M: A Winning Combination for the Gaming Industry

SMARTRAC’s small HF inlay with NXP’s ICODE ILT-M IC solves common operational problems in close stacking applications for casino operators.

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26 June 2017

How Innovative Brands Are Targeting the Millennial Market

Cutting-edge brands are using SMARTRAC’s NFC technology and Experiences solution to make products that 'talk' to their consumers. Are you?

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26 June 2017

Happy As a Duck in Water

Imagine tracking 30,000 rubber ducks used in an unusual fundraising event. RFID tags come to the rescue once again. Read how all the technical challenges were overcome to make the charity event successful.

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16 May 2017

DYNE Finds Competitive Advantage in Apparel that Talks Back

When DYNE wanted to extend its marketing reach and improve customer loyalty, turning their clothing into ‘living products’ proved to be a profitable decision.

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20 March 2017

RFID Tags Keeping Pace with the “Fastest Game on Earth”

Devoted sport fans want to know every detail about their beloved sport, players and matches. Now, with SMARTRAC’s RFID technology and a tracking solution from solvistas, Austria’s ice hockey league delivers what hockey maniacs desire most.

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