21 September 2017

CIRCUS plus ILT-M: A Winning Combination for the Gaming Industry

Smartrac’s small HF inlay with NXP’s ICODE ILT-M IC solves common operational problems in close stacking applications for casino operators.

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26 June 2017

How Innovative Brands Are Targeting the Millennial Market

Cutting-edge brands are using Smartrac’s NFC technology and Experiences solution to make products that 'talk' to their consumers. Are you?

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26 June 2017

Happy As a Duck in Water

Imagine tracking 30,000 rubber ducks used in an unusual fundraising event. RFID tags come to the rescue once again. Read how all the technical challenges were overcome to make the charity event successful.

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16 May 2017

DYNE Finds Competitive Advantage in Apparel that Talks Back

When DYNE wanted to extend its marketing reach and improve customer loyalty, turning their clothing into ‘living products’ proved to be a profitable decision.

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20 March 2017

Smartrac and Spyder Turn Apparel into Experiences

When international ski and lifestyle brand Spyder announced its all-new U.S. Ski Team collection for this winter season, they weren’t just presenting new jackets. Using Smartrac’s latest NFC technology and future-oriented smart products solution, Spyder created a completely new customer experience.

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20 March 2017

RFID Tags Keeping Pace with the “Fastest Game on Earth”

Devoted sport fans want to know every detail about their beloved sport, players and matches. Now, with SMARTRAC’s RFID technology and a tracking solution from solvistas, Austria’s ice hockey league delivers what hockey maniacs desire most.

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20 March 2017

Vitamix Blends Tradition and Innovation with NFC

Household appliances rarely make the electronics trade press headlines. However, high-performance blending equipment specialist Vitamix is creating quite a stir with its innovative blenders that use built-in NFC technology from SMARTRAC.

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17 January 2017

When is a Jacket more than a Jacket?

Premium skiwear brand Spyder are embedding NFC intelligence into their jackets, so their customers can engage with their products in new ways. One tap on the logo and they’ll get dynamic content about things like the US Ski team and local trail conditions on their smartphones.

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15 December 2016

How NFC Keeps Children Engaged with Books

Could NFC replace CDs as a way of encouraging children’s engagement with books? Read how an innovative Finnish publishing house is using NFC to take kids to the next level of entertainment.

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26 September 2016

Aegis Sciences Corp. Manages Bio Samples Much Better with RAIN RFID

The forensic toxicology and health-care sciences testing lab is using a RAIN (UHF) RFID system to track the storage and processing of blood and tissue samples for more than 2,500 clients daily and contains 10,000 to 15,000 samples at any given time.

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