Press release from: January 10, 2019
MAMMUT COOPERATES WITH SMARTRAC
Smartrac supports Swiss outdoor brand Mammut on its way to become digital leader in the outdoors.
Amsterdam (The Netherlands), January 10, 2019 – Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019: Retail’s Big Show in New York, January 13-15, 2019.
Mammut Sports Group AG has repeatedly made clear that it considers NFC and product digitization as an essential innovation for the outdoor market. At the upcoming NRF 2019 tradeshow, the Swiss premium outdoor brand with roots going back to 1862 will present its first NFC-enabled products. Mammut is the first outdoor brand with NFC technology and one of the first sports brands with an experience concept underpinning this specific technology. The Swiss brand will also launch a dedicated smartphone app, Mammut Connect, which – when the smartphone is tapped on a product’s NFC touch point – delivers digital content and services to customers throughout the product’s lifetime, as well as supporting retail channels with in-depth product information to enhance the sales process. The app connects the offline with the online world and combines hardware with software in a unique product.
All digitized items come with embedded Smartrac Circus™ Flex NFC tags. Equipped with the NXP NTAG 213 IC, these tags have been specifically designed to resist harsh environments and have passed a very strong acid test as an integral part of their value proposition and a requirement to fully support long shelf life.
Enabling product digitization at point of manufacture
To effectively digitize its products, Mammut uses Smartrac’s innovative Smart Cosmos Enablement System in its manufacturing sites. Based on industrial-grade touchscreen PCs with NFC and barcode/QR code readers, these stations can, within a few seconds, give a product a secure digital identity that is stored in the Smart Cosmos Cloud. Hence, brands like Mammut can assign and authorize unique, secure digital IDs to their physical products at remote manufacturing sites. In addition, Mammut uses Smart Cosmos to achieve higher manufacturing process transparency.
“Customers are digital, mobile and social. They communicate with brands, actively contribute and give feedback with much more concrete demands than just a few years ago. This is why Mammut is building an ecosystem. With Mammut Connect – a broad portfolio of real customer added value – we are creating an innovative platform and underlining our ambition to become digital leader in the outdoor sector,” said Oliver Pabst, CEO Mammut Sports Group AG. “Therefore, we selected a partner with a leading role in product digitization – Smartrac.”
Mammut fully leverages the retail transformation from point of sale to point of experience with services and after-sales offerings for a unique customer experience. It plans to implement NFC technology across a major part of its product portfolio in the years to come – a fact that is both an incentive and an obligation for Smartrac. “Mammut is a genuine premium brand that places premium demands on its partners and suppliers in general, and on its digitization partner in particular. We are very honored to be selected by Mammut and at the same time proud that we were able to meet their demands with our market-leading products and solutions expertise,” said Christian Uhl, CEO at Smartrac.
Mammut will be showcasing its brand-new NFC-enabled products and the Mammut Connect app at Smartrac’s booth (#2065) at NRF 2019: Retail’s Big Show, January 13-15, 2019, at the Jacob K. Javits Convention Center in New York City.
Founded in 1862, MAMMUT is a Swiss outdoor company that provides high-quality products and unique brand experiences for fans of mountain sports around the world. This leading international premium brand has stood for safety and pioneering innovation for more than 155 years. MAMMUT products combine functionality and performance with contemporary design. With its combination of hardware, shoes and clothing, MAMMUT is one of the most complete suppliers in the outdoor market. MAMMUT Sports Group AG operates in around 40 countries and employs more than 820 people. www.mammut.com
Mammut Sports Group AG
Head of Corporate Communications
Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.com, follow Smartrac on Twitter, or sign up for a quarterly newsletter.
Smartrac Technology Group
Head of Corporate Marketing & Communications
Phone: +31 203 050 150
Smart Cosmos is a registered trademark of Smartrac N.V.