Ideal NFC Performance for Small Products

Smartrac MIDAS inlays & tags are designed for products with space restrictions. Due to its small footprint, MIDAS is well suited for applications where inlays are embedded within limited spaces. It is the perfect thin inlay for embedding into housing such as electronics pairing, NFC-Bluetooth pairing, brand authentication, toy figures, and key fobs.


MIDAS designed as copper antenna is available with the NXP NTAG213 chip and comes with the unique ID (UID) mirror functionality, which enables the chip serial number to be mirrored as part of its encoded URL address. This feature allows every tag to be seen and read as unique from the application perspective, without requiring users to encode inlays with different numbers.


MIDAS products are based on the ISO 14443 A standard, and are compatible with NFC Forum standards. Smartrac’s inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management. This ensures a reliable and state-of-the-art product that meets a variety of application needs.


Operating Frequency

13.56 MHz

Integrated Circuit (IC)


Antenna Size

10 x 17 mm (0.39 x 0.67 in)

Die-cut Size

12 x 19 mm (0.47 x 0.75 in)

Quality Assurance

100% performance tested

International Standards

  • ISO 14443 A
  • NFC Forum


  • Very good performance for linking small objects with cloud services.
  • Highly reliable NFC tag with small form factor.
  • Ideal for NFC tagging of products with space restrictions, such as electronics, cosmetics and toys.
  • ISO 14443A and NFC Forum Type 2 Tag applications compliance.