Newsletter

Cost-Efficient, High-Performance RAIN RFID Tag for Metallic and Everyday Objects

Innovative and simplified tag offers high-performance and cost-efficient solution to tagging everyday objects with a metallic or metallized surface, and outperforms rival technologies.

 

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Product Digitization – the Automotive Supply Chain’s Next Big Opportunity?

It’s easy to focus on exciting new automotive innovations. But a change to existing products could be the big ticket to digitizing operations, boosting efficiencies, and offering amazing new customer experiences.

 

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The Internet of Your Things: What if...?

Utilizing the Internet of Things really starts with a very simple question. Check out what you can already do today to digitize your products with innovative solutions.  

 

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Product Digitization: Explained

Turn your products into customer experience platforms to create competitive difference, drive engagement, boost loyalty, and increase sales. For brands that sell physical products, this is the future. Here's what that looks like.

 

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SMARTRAC Strengthens Global Distribution Strategy by Appointing atlasRFIDstore

The agreements with atlasRFIDstore alongside Future Electronics mean SMARTRAC’s global distribution network is ready to meet increasing demand from industries worldwide, as the Internet of Things takes off.

 

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New Low-Cost Inlay Could Make NFC a Mass-Marketing Tool

CIRCUS NFC inlays offer small size and high performance for applications such as stickers, flyers, key fobs, playing cards and item-level tagging, without the graphic design constraints of barcodes or QR codes.

 

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CIRCUS plus ILT-M: A Winning Combination for the Gaming Industry

SMARTRAC’s small HF inlay with NXP’s ICODE ILT-M IC solves common operational problems in close stacking applications for casino operators.

 

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Standing Still Will Always Mean Falling Behind 

Peter Walendy, Head of Sales at SMARTRAC, explains the company’s continuous drive for innovation. He talks about ongoing investment to better respond to customer needs, as well as how the company is making RFID technology more environmentally friendly.

 

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Q2 2017 edition

Implementing the Internet of your Things

To make the vision of smart products real for your consumers, you just need to take three easy steps. Read the 'Internet of your things' guide, our latest e-book and find out how to start delivering great consumer experiences.

 

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RR Donnelley and SMARTRAC: Creating the Future Together

When SMARTRAC and RR Donnelley (RRD), a leading provider of multichannel solutions for marketing and business communication and innovator in printed electronics, announced their cooperation in May 2016, they set ambitious, long-term targets. Just one year later, SMARTRAC‘s customers can reap the first fruits.

 

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Tagging the Untaggable with RFID-enabled Cable Ties

SMARTRAC has solved the problem of RFID-tagging products and parts that won’t accept a conventional tag, using an innovative and easily deployed new product called RATCH TAG.

 

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Happy As a Duck in Water

Imagine tracking 30,000 rubber ducks used in an unusual fundraising event. RFID tags come to the rescue once again. Read how all the technical challenges were overcome to make the charity event successful.

 

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How Innovative Brands Are Targeting the Millennial Market

Cutting-edge brands are using SMARTRAC’s NFC technology and Experiences solution to make products that 'talk' to their consumers. Are you?

 

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Why Retailers Should Think Like Brands

Creating revenue growth is not only about selling more products: it’s about engaging the customer throughout the product lifecycle. Check how NFC can provide the key.

 

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Q1 2017 edition

SMARTRAC and Spyder Turn Apparel into Experiences

When international ski and lifestyle brand Spyder announced its all-new U.S. Ski Team collection for this winter season, they weren’t just presenting new jackets. Using SMARTRAC’s latest NFC technology and future-oriented smart products solution, Spyder created a completely new customer experience.

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Dual Frequency Inlays and Tags: A Perfect Fit across Retail, Industrial and Logistics Applications

Dual-frequency inlays and tags don’t just offer manufacturers and retailers increased insight into the supply chain. They also offer a low-cost opportunity to extend their activities into enhanced interaction with end-users.

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Longer-lived Customer Engagement for Brands and Retailers

CIRCUS DURA wash-and-wear tags offer clothing and footwear brands and retailers an even more comprehensive consumer engagement opportunity. Visibility and interactivity can now extend well beyond point of sale in the product’s lifecycle.

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Vitamix Blends Tradition and Innovation with NFC

Household appliances rarely make the electronics trade press headlines. However, high-performance blending equipment specialist Vitamix is creating quite a stir with its innovative blenders that use built-in NFC technology from SMARTRAC.

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RFID Tags Keeping Pace with the “Fastest Game on Earth”

Devoted sport fans want to know every detail about their beloved sport, players and matches. Now, with SMARTRAC’s RFID technology and a tracking solution from solvistas, Austria’s ice hockey league delivers what hockey maniacs desire most.

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Recipes for a Future-Proof Retail Business

Thinking of Retail’s Big Show in New York in January and EuroShop in Düsseldorf in March, the first quarter of the year traditionally is SMARTRAC’s “main retail events season.” That is the perfect time to contemplate the future of retail that looks set to be crucially affected by aspects we are directly or indirectly involved in.

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Q4 2016 edition

How to Improve Your Memory

SMARTRAC is now offering an increased portfolio of RAIN RFID (UHF) inlays and tags that feature high memory capacity even in small form factors, opening up a whole new range of applications across many different industry sectors.

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dLoc: A Breakthrough Solution in Document Authentication

Experts consider the emergence of blockchain technology to be a milestone in the history of computing. It is enabling innovative changes in several areas, now including document verification and authentication, thanks to SMARTRAC’s breakthrough dLoc solution.

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VISA & Mastercard Approve SMARTRAC’s Wire Booster Antenna

SMARTRAC’s wire booster antenna offers card manufacturers hassle-free processing and slim design, as well as built-in approval from Visa and Mastercard.

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Palladium Bumping: A Key to Tougher Tags

The wider the scope of applications for RFID grows, the more demanding some use conditions get. SMARTRAC’s exclusive and patented Palladium Bumping technology holds the key to manufacturing RFID transponders that last as long as the products they tag.

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SMARTRAC Takes Environmental Friendliness to the Next Level

Have you ever wondered what happens to inlays and tags, when the products and packaging they’re attached to reach their end of life? Why is it important to know, and what impact does it have on our environment? Check out how SMARTRAC is creating ‘green’ products that take environmental protection to the next level.

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How NFC Keeps Children Engaged with Books

Could NFC replace CDs as a way of encouraging children’s engagement with books? Read how an innovative Finnish publishing house is using NFC to take kids to the next level of entertainment.

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How Blockchain will Transform Business and Society

A technology already exists that could have the greatest impact over the next few decades. It’s called blockchain, and it holds vast potential for business, society and each and every individual. As Don Tapscott says, it could be the next generation of the Internet. Check out its potential to transform key areas of our lives.

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Q3 2016 edition

Breakthrough RFID Sensing Solutions from SMARTRAC

Long Live Diversity! That was SMARTRAC's inofficial motto when presenting its new sensor tag family during RFID Journal Live! in Orlando. Learn how passive RFID tags can provide effective moisture and temperature sensing in multiple, diverse applications.

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Pet ID Tagging Made Easier and More Animal-friendly

SMARTRAC’s new INTRACE Cannula product is a complete, self-contained microchip transponder implanting system that will make pet ID tagging much easier, more animal-friendly and more efficient – offering significant benefits to pet owners and implant practitioners.

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Gemalto Honors SMARTRAC for Perfect eCover Production

“Zero defects” is not an unattainable goal, as shown by the recent award for the flawless production of eCovers for passports given to SMARTRAC by its customer Gemalto, one of the most prestigious North American passport producers. It is also a proof that long-term relationships between customers and suppliers do pay off for both parties.

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“Contactless Payment Revolution” Has Just Started in Austria

When Erste Bank and Sparkassen proclaimed “a contactless payment revolution” in Austria, SMARTRAC’s PRELAM® technology played an indispensable part in it. Specially designed pre-laminates combine superior read-range with a small form factor, enabling waterproof wristbands to be used as high-performance, secure contactless payment devices.

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Aegis Sciences Corp. Manages Bio Samples Much Better with RAIN RFID

The forensic toxicology and health-care sciences testing lab is using a RAIN (UHF) RFID system to track the storage and processing of blood and tissue samples for more than 2,500 clients daily and contains 10,000 to 15,000 samples at any given time.

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Tegu Uses Smart Fixtures to Build Sales

The construction-toy company has installed RFID-enabled display cases with SMARTRAC’s DOGBONE inlay at stores. Now Tegu is able to track which products are sold, automatically bill the retailer accordingly and order replacements. The result – high increase in sales!

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3 Questions to...

What are the untapped opportunities in businesses, how can retailers and brands get to the next level of digitization and what makes SMARTRAC's Internet of Things approach so unique - check the viewpoint of Dr. Stefan Rassau, SVP Intelligent Things Business Division at SMARTRAC.

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Q2 2016 edition

World’s First Passive RAIN RFID Inlay for Measuring Temperature

Unbroken cold chains are essential for the pharmaceutical and food industries, or grocery and agricultural applications. SMARTRAC’s innovative passive temperature-sensing RFID inlay now enables gapless temperature monitoring at package or item level – at an affordable price.

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Diamonds are Not the Only Girl’s Best Friend

When it comes to jewelry, cosmetics and accessories, tiny form factor is crucial. Two new SMARTRAC RAIN RFID products allow retailers to tag and track small, high-value items easily and discreetly.

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Millions of Reasons to Sleep Calmer During Hotel Stay

PLI, the world's largest manufacturer of hotel keycards, has signed a large-scale supply agreement with SMARTRAC, featuring NXP MIFARE® ICs. This means many benefits to the respective companies and their product and service offer – and one major benefit to hotel customers: a quantum leap in door lock security.

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It’s Up to You: Brand Protection Made Real and Easy

Globally, the cost of counterfeit and pirated goods represents some $1.5 trillion per year, and is rising rapidly. To make your company and your customers safe, you should act now. With SMARTRAC’s NFC tags and SMART COSMOS, you can easily create your own application and make branded product authentication simple.

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The Future of Transport Ticketing – How It will Be?

Read the interview with Daniel Lim, VP and Head of Transport Business Line at SMARTRAC Technology Group, who shares his view on the directions and trends in the transport ticketing industry. Find out what the challenges for the market are and how he sees the future of the sector.

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US Postal Service: How NFC Makes Paper Mails Irresistible

Do you remember the times when most advertising mails were sent out in paper form? Combined with innovative technologies such as NFC, paper mailings could now experience a renaissance. Check how US Postal Service takes traditional mails to the next level.

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3 Questions to...

In this edition of our ‘3 Questions to…’ series, Lauri Hyytinen, Head of the Automotive Segment at SMARTRAC, gives some insights into the hot topic of RAIN RFID sensor technology. He highlights how passive sensor labels can optimize processes in industry, and describes the technology’s potential and where it may lead.

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Q1 2016 edition

How NFC and the Internet of Things Create New EXPERIENCES

NFC is increasing brand loyalty for products like the revolutionary new Adidas x HYPEBEAST 10th ANNIVERSARY UltraBOOST UNCAGED sneaker. Check out how NFC-equipped branded products are offering consumers totally new “EXPERIENCES”, enabled by an innovative Smart Cosmos-based IoT solution.

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SENSOR PATCH to Revolutionize Medical Care

After the successful introduction of its first moisture-sensing products in 2015, SMARTRAC is introducing SENSOR PATCH, a new product that is ideally suited for applications in geriatric and other areas of healthcare.

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Certification at eID Production Site Increases Manufacturing Flexibility

SMARTARC is the first company in the world to obtain EAL6 certification for OS loading onto flash memory chips. This covers all types of chip, meaning that many SMARTRAC customers will benefit from significantly increased manufacturing flexibility.

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How the Internet of Things Can Help Grow Your Retail Business

If you run a traditional retail store, how often do you see customers looking for a product without finding it – even though you know it’s there somewhere? Imagine a store with 100% accuracy at locating items in real time. With SMARTRAC’s METRICS – an in-store analytics solution – this is now a reality.

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Sports Timing Passes Toughest Test in Finnish Winter

Harsh vibrations, freezing temperatures, plenty of moisture and impacts: it’s hard to think of more demanding conditions for sports timing than those found at the Päijänne Enduro motorcycle race in Finland’s winter forests. Yet SMARTRAC’s DOGBONE RAIN RFID tags still came out on top.

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3 Questions to...

Starting with this edition, we are introducing a new column to our newsletter: “3 Questions to…”. Executives and distinguished experts from SMARTRAC and its partners will answer questions related to contemporary issues that concern the RFID industry and market. Today, SMARTRAC’s CEO Christian Uhl takes the lead, talking about the IoT.

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Q4 2015 edition

How New Inlays Solve Retail’s Core Challenges

The retail industry is losing billions of dollars due to global counterfeiting and shrinkage, and these costs are rising year on year. Check how SMARTRAC's new RAIN RFID inlays, based on Impinj's latest Monza® R6-P chip, are meeting this challenge.

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Pioneering Technology for the Dual-Interface Smart Card Market

Today's global market is looking for a dual-interface technology that can be produced in high volumes and be easily implemented, yet is cost-effective and reliable. Read how SMARTRAC's Wire Booster Antenna for dual-interface cards answers this demand.

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Why Value-Added Services Make a Difference to Security

For secure electronic identification documents such as ePassports, or indeed wherever security is a top priority, RFID hardware alone cannot deliver a complete solution, says Ralf Henn, SVP, Business Division Secure ID & Transactions at SMARTRAC. Instead, services and certifications make a real difference.

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Water Leakage inside Vehicles - a Thing of the Past

SMARTRAC launched the first-ever passive water sensor tag that works on metal surfaces such as the harsh environment of an automobile chassis. The solution ensures that cars leaving the factory are completely watertight, and may also find applications in aviation manufacture, shipbuilding or liquid packaging.

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Cucina Barilla: The Tastiest RFID Solution Yet

Do you like Italian food? If so, you will like Cucina Barilla, the Italian food manufacturer’s innovative product. It employs customized BullsEye RFID tags provided by SMARTRAC, and readers to automate home-cooking. Consumers can easily operate an oven dedicated to preparing pasta and other tasty dishes. Buon appetito!

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Q3 2015 edition

First Dual Interface Inlays to Meet MasterCard Standards

SMARTRAC’s dual interface inlays for payment cards are the first products to successfully pass the comprehensive Card Quality Management (CQM) audit, which MasterCard recently implemented for dual interface inlays. This result is very good news for the whole credit card industry.

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SMART-LOOP PRELAM® Makes eID Documents More Robust

Most of the eID documents require strong durability and longevity, combined with high performance and a certain degree of security. SMARTRAC's new UHF (Ultra High Frequency) inlay fulfills these requirements and additionally enables trouble-free document manufacturing: SMART-LOOP PRELAM®.

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Smaller is Better, yet Just as Powerful

The production of small transponders for the animal ID segment requires great accuracy and precision throughout the manufacturing process. SMARTRAC has risen to this challenge to satisfy market demand for smaller, high-performance tags. Check out the new possibilities.

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The Fanciest and Smartest Phone Case Ever Built

Google products are always likely to cause some hype – as will the “Edition Line” series of hard cases for Google’s Nexus 6 flagship phone and selected other models. With NFC technology provided by SMARTRAC and Cellotape, unique functionalities and “stellar” artwork, there are some good reasons for that hype.

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Q2 2015 edition

How NFC is Pushing the Gaming Market

Gaming is an extremely promising business. The global mobile gaming market reached $24.5 billion in 2014, following impressive annual growth rates in excess of 30%. NFC technology is set to trigger further growth – and SMARTRAC’s Tap and Play – Global Experience Center will play an important role in that.

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50,000+ Opportunities to Delight Customers on the Run

Sport mass event organizers now have access to a simple, robust, and cost-effective technology. It enables them not only to offer accurate timing information, but can also make their events unique, by providing an enriched, multi-platform experience to those taking part.

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Ready to Generate More Value Together?

In mid-April 2015, SMARTRAC launched its new VALUE PLUS Partner Program for system integrators, solution providers and resellers. Less than two months later, the program has attracted a great deal of interest across the RFID industry, resulting in further cooperations with selected partners.

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Supporting the Future of eGovernment Applications

Using one of the oldest spy tricks in the book – invisible ink – SMARTRAC can add Level 3 Security to eGovernment applications. The company also starts to complement today’s ROM chip technology with flash chip technology for applications such as eID cards, ePassports, eDriving Licenses or eBorder Crossings.

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Change the (Card) Game with NFC

Innovation is part of SMARTRAC’s DNA – as is close partnerships with its customers. The recently announced exclusive cooperation with Cartamundi, the worldwide leader in the production and sale of playing cards, collectable cards and cards for board games, is a great example of both.

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Q1 2015 edition

First Passive UHF Moisture-sensing Inlay on the Market

Driven by innovation and responsiveness to customer requirements, SMARTRAC has launched the new Sensor DogBone. It is designed primarily to measure moisture conditions in harsh industrial environments such as construction, energy, healthcare, automotive production and the military.

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The New Role of SMARTRAC in a Connected Society

How is SMARTARC helping its customers to manage the enormous amounts of data generated by RFID-enabled tags and devices? Watch this interview with Christian Uhl, SMARTRAC CEO, and find out how the RFID market is evolving, and how SMARTRAC sees the evolution of a true Internet of Things.

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Making Hotel Guests Feel at Home

Hotel guests like the ease of use of contactless access cards, but they also want to feel comfortable and secure. How can the hotel industry protect against cloned access cards that can put guests or their belongings at risk?

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SMART COSMOS: Building the Internet of Simple Things

Experts predict that in the coming decade, more machines and objects will be connected to the Internet than there are people on Earth. It’s not just complex technological objects that can be connected, but also simple things. In 3 minutes, this video explains what the Internet of Simple Things will mean for your business.

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Automated Fare Collection Made Simple

Common payment processes for public transport could be a thing of the past, as SMARTRAC subsidiary Neology leverages Cloud Services and NFC-enabled smartphones to streamline automated fare collection.

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Advancement Through Technology: Audi Cars Carrying SMARTRAC Tags

German premium automaker Audi has deployed an RFID-based system for tracking assembled vehicles at its Hungarian facility. Utilizing SMARTRAC’s DogBone UHF tags, the system provides information about each car’s position in the finishing, storage and shipping processes.

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RFID Boosts Revenue and Reputation for Adler Retail Stores

Growing sales and the 2014 European Retail Technology Award in the Best Enterprise Solution category resulted from the introduction of RFID technology at Adler Modemärkte. SMARTRAC is their exclusive supplier of RFID inlays, as well as some unique expertise.

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Q4 2014 edition

SMARTRAC and ABI Research Examine the Future for NFC Tags

The market for NFC tags is growing well, but what does the future hold, particularly in the face of competing technologies? SMARTRAC and high-tech research company ABI take a look into their crystal balls.

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SMARTRAC Offers New Cost-Effective Laundry Tag

RFID tags for the laundry industry’s hostile working environment have been around for a while. While they can increase process efficiency, creating such robust tags means that their unit cost is often quite high - until now. SMARTRAC’s new Laundry Tag not only sets new performance benchmarks, but offers true high-volume availability with corresponding economies of scale.

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Eliminating the Weakest Link in the Identity Chain

Identity documents have achieved a very high level of security. Yet these documents have an Achilles heel, as they are often based on insecure breeder documents like birth certificates. Christian Wagner, SMARTRAC’s Head of Segment Development Government, explains how cloud-based services can safeguard these unsecured documents.

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Connecting Things Made Easy

SMART COSMOS is the platform from SMARTRAC that speeds the development of RFID-focused applications. Innovative software engineering now means that RFID tags have matured from being simple tracking devices to become a key business tool for increasing efficiency and reducing operating expenses.

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Beating the Product Pirates at their Own Game

How do you know that your favorite football team shirt you bought recently is an original? Now, a concept created by PROVA Group, combined with technology from SMARTRAC, make it possible for manufacturers to authenticate branded goods quickly, easily and cheaply.

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First NFC-enabled Print Ad in German Mass Media

NFC is now bridging the gap between physical and digital worlds in advertisements. Could NFC soon replace QR codes to enhance the end-user experience? Read how print advertising projects like the BMW Group ad effectively demonstrate the advantages of NFC.

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How We at SMARTRAC Raise Efficiency - Using RFID

An automated verification process can rapidly speed up the delivery time. Utilizing SMARTRAC’s tags, business partner Vilant is implementing a turnkey RFID solution to raise efficiency. Read how we reduced the scanning time for pallets from 8.4 minutes to just 30 seconds.

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Q3 2014 edition

Thinnest UHF Tag for Use on Metal and on Other Difficult Surfaces

Would you like to ensure the successful launch of your RFID implementation? With On Metal Tag, SMARTRAC’s new, on-anything tag, it’s easy. On Metal Tag works on any surface and is the thinnest printable UHF on-anything tag ever. It has never been easier to be an RFID expert.

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Maximizing the Full Potential of RFID

Success is a matter of offering the right products at the right time and at the right prices. That describes the scope of duties of SMARTRAC’s Product House, which has been headed by Thomas Hitzer since October 2013. Having unique industry expertise, he shares his thoughts for this edition of the newsletter.

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A Milestone in Document Tracking

Managing digitized documents is easy: professional users can choose from a variety of solutions. But when it comes to original paper documents, the situation is much more challenging. By using RFID to track documents, customers can perform full audits in minutes instead of days or weeks.

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Internet of Things Promises Huge RFID Growth

RFID adoption is progressing fast, but is still far from achieving its true potential. Here’s an overview of the current situation, and an explanation of what the industry is doing to accelerate market penetration.

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SMARTRAC Signs Strategic Partnership with Hanmi IT

Hanmi IT is a subsidiary of Hanmi Pharmaceutical group, one of the largest pharmaceutical companies in Korea, and has been using RFID since 2010. SMARTRAC and Hanmi IT have now teamed up to jointly develop and market RFID tags and inlays for pharmaceutical companies worldwide.

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Q2 2014 edition

Connect Things: SMARTRAC’s Refined Strategy

What is behind the new SMARTRAC's claim 'connect things'? What is the background and the essence of the new concept of 'SMART COSMOS'? Read the interview with Clemens Joos, CEO with SMARTRAC, and find out about SMARTRAC’s strategic realignment, the new direction the company is going and how SMARTRAC will initiate the evolution of a true Internet of Things.

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SMARTRAC Talks About What’s New For 2014

RFID Insider spoke at RFID Journal LIVE! to Kelly Snead, SMARTRAC Sales Manager, to discuss where the company is headed in 2014, and what customers can expect in the near future. One milestone is the company’s co-operation with pharmaceutical company Hanmi IT from Korea, which is integrating RFID into its products for traceability purposes.

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SMARTRAC Confirmed as Market Leader in Government ID Inlay Business

According to a new study from ABI Research,  SMARTRAC is the market leader in the government ID inlay business. ABI’s competitive assessment of the sector places SMARTRAC top overall, with an estimated 40 million units shipped during the first half of 2014, for a market share of nearly 15%.

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Totally Connected: Look into the Future of 2017

Global internet and device growth, paired with faster broadband speeds, will make it easier than ever to consume mobile video, games, and apps. There will be 10 million hotspots by 2017, enabling consumers to use their devices on the go with less interruption. Let’s see how the fictional family is using NFC, Bluetooth, and Wi-Fi networks to power their lives in the year 2017.

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Bringing NFC Benefits to General Public

By the end of 2014 close to 700 Mio NFC phones will be the installed base. SMARTRAC partnered with leading chip maker NXP Semiconductors, converter partner Winckel in the new founded Smart Media Alliance and German computer magazine CHIP to launch a campaign to bring NFC even closer to the consumer.

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