SMARTRAC Newsletter

23 September 2015

The Fanciest and Smartest Phone Case Ever Built

Google products are always likely to cause some hype – as will the “Edition Line” series of hard cases for Google’s Nexus 6 flagship phone and selected other models. With NFC technology provided by SMARTRAC and Cellotape, unique functionalities and “stellar” artwork, there are some good reasons for that hype.

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24 June 2015

50,000+ Opportunities to Delight Customers on the Run

Sport mass event organizers now have access to a simple, robust, and cost-effective technology. It enables them not only to offer accurate timing information, but can also make their events unique, by providing an enriched, multi-platform experience to those taking part.

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24 June 2015

Change the (Card) Game with NFC

Innovation is part of SMARTRAC’s DNA – as is close partnerships with its customers. The recently announced exclusive cooperation with Cartamundi, the worldwide leader in the production and sale of playing cards, collectable cards and cards for board games, is a great example of both.

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24 June 2015

How NFC is Pushing the Gaming Market

Gaming is an extremely promising business. The global mobile gaming market reached $24.5 billion in 2014, following impressive annual growth rates in excess of 30%. NFC technology is set to trigger further growth – and SMARTRAC’s Tap and Play – Global Experience Center will play an important role in that.

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24 June 2015

Ready to Generate More Value Together?

In mid-April 2015, SMARTRAC launched its new VALUE PLUS Partner Program for system integrators, solution providers and resellers. Less than two months later, the program has attracted a great deal of interest across the RFID industry, resulting in further cooperations with selected partners.

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16 March 2015

The New Role of Smartrac in a Connected Society

How is Smartrac helping its customers to manage the enormous amounts of data generated by RFID-enabled tags and devices? Watch this interview with Christian Uhl, Smartrac CEO, and find out how the RFID market is evolving, and how Smartrac sees the evolution of a true Internet of Things.

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16 March 2015

Advancement Through Technology: Audi Cars Carrying Smartrac Tags

German premium automaker Audi has deployed an RFID-based system for tracking assembled vehicles at its Hungarian facility. Utilizing Smartrac’s DogBone UHF tags, the system provides information about each car’s position in the finishing, storage and shipping processes.

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16 March 2015

RFID Boosts Revenue and Reputation for Adler Retail Stores

Growing sales and the 2014 European Retail Technology Award in the Best Enterprise Solution category resulted from the introduction of RFID technology at Adler Modemärkte. SMARTRAC is their exclusive supplier of RFID inlays, as well as some unique expertise.

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16 March 2015

Automated Fare Collection Made Simple

Common payment processes for public transport could be a thing of the past, as SMARTRAC subsidiary Neology leverages Cloud Services and NFC-enabled smartphones to streamline automated fare collection.

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16 March 2015

First Passive UHF Moisture-sensing Inlay on the Market

Driven by innovation and responsiveness to customer requirements, SMARTRAC has launched the new Sensor DogBone. It is designed primarily to measure moisture conditions in harsh industrial environments such as construction, energy, healthcare, automotive production and the military.

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