SMARTRAC Newsletter

08 December 2014

Beating the Product Pirates at their Own Game

How do you know that your favorite football team shirt you bought recently is an original? Now, a concept created by PROVA Group, combined with technology from SMARTRAC, make it possible for manufacturers to authenticate branded goods quickly, easily and cheaply.

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08 December 2014

First NFC-enabled Print Ad in German Mass Media

NFC is now bridging the gap between physical and digital worlds in advertisements. Could NFC soon replace QR codes to enhance the end-user experience? Read how print advertising projects like the BMW Group ad effectively demonstrate the advantages of NFC.

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22 September 2014

Smartrac Signs Strategic Partnership with Hanmi IT

Hanmi IT is a subsidiary of Hanmi Pharmaceutical group, one of the largest pharmaceutical companies in Korea, and has been using RFID since 2010. SSmartrac and Hanmi IT have now teamed up to jointly develop and market RFID tags and inlays for pharmaceutical companies worldwide.

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22 September 2014

Thinnest UHF Tag for Use on Metal and on Other Difficult Surfaces

Would you like to ensure the successful launch of your RFID implementation? With On Metal Tag, SMARTRAC’s new, on-anything tag, it’s easy. On Metal Tag works on any surface and is the thinnest printable UHF on-anything tag ever. It has never been easier to be an RFID expert.

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22 September 2014

Internet of Things Promises Huge RFID Growth

RFID adoption is progressing fast, but is still far from achieving its true potential. Here’s an overview of the current situation, and an explanation of what the industry is doing to accelerate market penetration.

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23 June 2014

Smartrac Talks about What’s New for 2014

RFID Insider spoke at RFID Journal LIVE! to Kelly Snead, Smartrac Sales Manager, to discuss where the company is headed in 2014, and what customers can expect in the near future. One milestone is the company’s co-operation with pharmaceutical company Hanmi IT from Korea, which is integrating RFID into its products for traceability purposes.

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23 June 2014

Bringing NFC Benefits to General Public

By the end of 2014 close to 700 Mio NFC phones will be the installed base. SMARTRAC partnered with leading chip maker NXP Semiconductors, converter partner Winckel in the new founded Smart Media Alliance and German computer magazine CHIP to launch a campaign to bring NFC even closer to the consumer.

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23 June 2014

Totally Connected: Look into the Future of 2017

Global internet and device growth, paired with faster broadband speeds, will make it easier than ever to consume mobile video, games, and apps. There will be 10 million hotspots by 2017, enabling consumers to use their devices on the go with less interruption. Let’s see how the fictional family is using NFC, Bluetooth, and Wi-Fi networks to power their lives in the year 2017.

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19 December 2013

Check Please! NFC Technology Heralds A New Era In Restaurant

With new NFC-enabled application, restaurant visitors dine in, but order out.

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19 December 2013

RFID Stands for Zero Out-of-Stocks

Hansgrohe uses RFID to reduce the complexity of operational processes.

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