Press release from: 04 February 2013

Australian company wins global NFC competition

SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, today announced the winner of its global partner competition.

Launched in December 2012, the competition aimed at providing talented developers and innovative newcomers with a platform to showcase their products and solutions to a global audience at the 70,000 attendee strong Mobile World Congress in Barcelona in February 2013. The product or solution had to be available commercially in order to qualify for the competition.

Based in Albury, New South Wales, Australia, was awarded first place due to the ease of use of its app, which allows anyone with an NFC phone to customize NFC tags to perform complex tasks regardless of design or technology skills. It thereby embodies the vision of NFC.

The NFCWireless “Tagster” NFC packs contain 6 NFC “hotdots” equipped with SMARTRAC Midas NFC inlays which can be used to carry out useful actions on mobile phones. Users can, for example, send a text message, call a number or open a URL on their NFC-enabled phone, simply by tapping a hotdot tag. Each Tagster pack also contains an embedded NFC tag that enables users to download Tagster, a free encoding app.

NFCWireless has received good feedback on its product, but admits that they were surprised to win the competition. “There is a gap in the market for people who can deliver technically complex NFC solutions. We're the first major NFC solution provider with a general retail NFC tag package and we continue to push the boundaries of what NFC can do,” says Patrick Crooks of NFCWireless. “The Mobile World Congress is the perfect platform for us to demonstrate these capabilities to the rest of the world.”

The Mobile World Congress is being held in Barcelona from February 25 to 28, 2013. As the premier global showcase for the ever-growing mobile industry, it is attended by senior executives of most major mobile phone companies, handset manufacturers, and app providers. Tagster will be showcased at the SMARTRAC booth #7I30.


SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces both ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs some 4,000 employees and maintains a global research and development, production, and sales network.


NFC Wireless is Australia’s first and leading online supplier of NFC chips, tags, and accessories. The company is able to manufacture high quality bespoke tags (using SMARTRAC inlays), armbands or any other form factor required, and trusted by many ASX companies due to the high quality and reliability of their products. NFC Wireless also supplies software platforms to assist in the deployment of NFC projects: Tappy is a high volume configuration, tracking and analytics tool, is a tool that enables retailers to rapidly create an NFC ready mobile site, and Tagster allows entry level customers to program tags. In 2012, the company became known globally as the first company to NFC enable an entire town (Falls Creek).

If you have any questions about SMARTRAC, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
Phone: +31 20 30 50 157

If you have any questions about, please contact:
Patrick Crooks
NFC Wireless Pty Ltd

Forward-looking statements:
All forward-looking statements contained in this press release are based on assumptions, planning, and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions, and other factors may cause the actual results to be materially different from the assumptions, planning, and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.

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