Press release from: 14 February 2013

CEO Futurist and Mobile Innovation Expert Patrick Meyer and SMARTRAC Launch First-Ever NFC Chronicle at Mobile World Congress 2013

SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, today announced the launch of the very first NFC-empowered chronicle at Mobile World Congress 2013 together with mobile innovation expert and author Patrick Meyer.

The 2-in-1 bonus edition includes “Steve Jobs & the World of Mobile” and the bonus book “Apps: The Inside Scoop” by Patrick Meyer. It goes beyond biographies to share future-focused insight, through the lens of Steve Jobs, into the emerging world of smartphones, social, mobile, gaming, apps, and more. It also includes do-it-yourself how-to steps for mobile and apps.

As the very first smartphone-empowered chronicle of its type, users can tap their smartphones on the cover and Patrick Meyer and Steve Jobs come to life. BullsEye NFC tags provided by SMARTRAC and experiential points to tap or snap throughout the book bring up content and videos, mobile app examples, and much more. The user experience has been created and delivered by Thinaire®, the leading NFC enterprise marketing platform.

The 2-in-1 bonus edition is available in a hardcover edition through Amazon.com as well as in an iPad and Kindle e-book edition. Profits from the hardcover and e-book sales are used to help innovation-focused students follow in Steve Jobs’ footsteps.

Patrick Meyer is “The CEO Futurist”, disciple of The Apple CEO, and Business 3.0 advisor to Fortune 500 and emerging tech venture CEOs/c-level executives. Further information and his periodic PatrickTV mobile video clips are available on http://www.patrickmeyer.com.

The Mobile World Congress is being held in Barcelona from February 25 to 28, 2013. As the premier global showcase for the ever-growing mobile industry, it is attended by senior executives of most major mobile phone companies, handset manufacturers, and app providers.

Patrick Meyer and SMARTRAC will launch the NFC chronicle at the SMARTRAC booth #7I30.

Book signing sessions with the author are being held at the SMARTRAC booth on February 26 and 27 from 10:00 a.m. to 11:00 a.m. as well as February 28 from 1:00 p.m. to 2:00 p.m.

NFC in printed media takes the physical to the virtual world, creating a 3.0 experience. Books equipped with NFC tags allow for changing themes, content, and revisions or updates to characters and storylines. Books come to life with NFC, extending the inspiration and taking reading to new levels.

Magazines equipped with NFC tags offer value to the reader through multi-media enhancement of the printed content, interaction regarding product release or launch updates, and much more. Publishers and retailers benefit from the validation of promotional activities utilizing omni-channel communication by means of NFC as well as from creating a content-based dialogue with users and audiences.

About SMARTRAC:


SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces both ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs some 4,000 employees and maintains a global research and development, production, and sales network.

About Patrick Meyer:


Patrick Meyer is “The CEO Futurist”, disciple of The Apple CEO, and Business 3.0 advisor to Fortune 500 and emerging tech venture CEOs/c-level executives. Further information and his PatrickTV videos clip are available on http://www.patrickmeyer.com.

About Thinaire™:


Thinaire has pioneered a scalable cloud-based marketing platform that enables coordinated and relevant brand messages to come to life on a person’s smartphone using NFC and other mobile on-ramps. Thinaire’s platform supports all media forms: In-store media, magazines and publications, digital place-based media networks, Out-of-Home media, special events and messaging directly from the product. Thinaire’s cloud-based platform is designed to host branded experiences and promotions; capturing all of the relevant data – both output and input - that comes as a result of each shopper engagement.

If you have any questions, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler@smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV

Forward-looking statements:
All forward-looking statements contained in this press release are based on assumptions, planning, and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions, and other factors may cause the actual results to be materially different from the assumptions, planning, and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.

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