Press release from: 11 April 2018

Michael Wai to Lead Smartrac’s APAC Sales Team, Targeting Accelerated IoT Solutions Growth

Amsterdam (The Netherlands), April 11, 2018 – Smartrac today announced the appointment of Michael Wai as its new Vice President of Sales for the Asia Pacific (APAC) region.


“As sales leader for the APAC region, Michael is the right person to provide momentum for our strategic growth by enhancing current customer and partner relationships and establishing new ones. In his role, he will also be part of our global field leadership team that is developing and connecting our Americas, EMEA and APAC regions to further enhance our go-to-market strategy”, said Amir Mobayen, Chief Revenue Officer and Member of the Management Board at Smartrac. As Vice President of Sales for the Asia Pacific (APAC) region, Michael Wai is responsible for all sales, customer service and solution architects in the APAC region and will report directly to Amir Mobayen.


Michael has extensive experience with RFID, a proven track record in solution sales and a deep understanding of the Asia Pacific markets, which is illustrated by his previous career. Prior to accepting this position at Smartrac, Michael served as VP Sales APAC at Identiv, a global provider of physical security and secure identification, and successfully led the company’s APAC sales organization. He previously worked as a Sales Director at SCM Microsystems and HID Global in Hong Kong, where he will be based for Smartrac.

“I’m looking forward to taking over exciting new responsibilities at Smartrac. In my previous position, I’ve been heavily focused on IoT solutions sales, and I intend to contribute my experience in that field to help optimize Smartrac’s successful sales activities in the APAC region and beyond”, Michael Wai said.



Smartrac is a leading vendor of RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications, such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management, and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit, follow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Marketing & Communications
Phone: +31 203 050 150



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