Press release from: 18 May 2016

PLI, Smartrac and NXP Join Forces to Ramp Up Security in Hospitality, Leisure & Entertainment Markets Globally

Asheville (NC, USA), Amsterdam / Eindhoven (The Netherlands), May 18, 2016 – PLI (Plasticard-Locktech International), the world's largest manufacturer of hotel keycards, has signed a large-scale and long-term supply agreement with Smartrac, featuring NXP MIFARE® ICs. For Smartrac, the agreement means a breakthrough in the global Hospitality, Leisure and Entertainment market, while PLI and its customers will benefit from a quantum leap in product capability, quality and security.


From June 2016, Smartrac will start delivering tens of millions of RFID products to PLI for use over the next several years. The scope of supply includes genuine, secure Smartrac PRELAM® inlays for contactless access cards, wearables, gift and loyalty cards. With Smartrac inlays using MIFARE ICs from NXP, PLI will be able to provide a gapless proof of authenticity and origin for their contactless cards and products. Hence, PLI’s customers will benefit from a new level of credential quality, security and reliability from their RFID-based products, without harming any Intellectual Property rights of Smartrac.


Genuine products guarantee security
With Smartrac’s premium-quality PRELAM inlays, the company combines genuine MIFARE chips from NXP with its state-of-the-art antenna technology, enabling the highest levels of security, reliability and interoperability.


NXP MIFARE ICs and Smartrac PRELAM inlays are fully compliant with EAL4+ Common Criteria and ISO International Standards, which have to be considered as prerequisites for interoperable products. Great customer convenience with vastly increased door lock security and minimum drop-out rates are just some of the many important product advantages arising from this agreement.


Besides a higher level of security and reliability, the new strategic partnership between PLI, Smartrac and NXP will provide hotel and brand owners with the additional benefit of truly enhancing their customers’ experience. A secure, contactless infrastructure allows card usage for multiple applications. Just one single card can now be used to open doors, make payments, earn loyalty points or rent a bike.


Furthermore, NFC cards, smartphones and wearables can all be processed by infrastructure devices such as locks, in the same way. This will facilitate the co-existence of different form factors and makes the integration of a loyalty card or a mobile device much simpler.


“PLI has built its reputation over 28 years of offering the highest quality products and services to more than 50,000 customers worldwide. We pride ourselves on working with best-in-class organizations while striving to be one ourselves,” says Peter Krauss, CEO of PLI. “This partnership with Smartrac and NXP brings the three top companies together to provide the best possible solutions to our mutual customers,” he adds. “Using licensed Smartrac PRELAMs featuring authentic NXP ICs, enables us to offer the highest quality product at the most competitive price in the market.”


While Smartrac and PLI are not disclosing details, the supply agreement is for some of the highest volumes in Smartrac’s history. “We are very pleased to have PLI as our customer, and the agreement is a very important landmark deal for us in the Hospitality, Leisure & Entertainment market. This product solution will be a unique starting point to offer enhanced door lock applications with high security and extended services that hotel operators and customers can strongly benefit from in the future”, says Thomas Hitzer, EVP Secure ID & Transactions Business Division at Smartrac.


“This strategic partnership supports the global hospitality industry in its ongoing transition to secure, contactless smart card technology. Through the collaboration of the leading players along the supply chain, we can offer a combination of technology, operational and service excellence – serving both operators’ and guests’ needs in a unique way. MIFARE ICs provide a high security level and allow mobile integration for additional customer convenience,” says Ulrich Huewels, SVP and General Manager Secure Identification Solutions, NXP.

About PLI:
PLI is the world’s largest keycard manufacturer and a leading specialty printer of Gift Cards, Membership Cards and other products. Headquartered in Asheville, NC the company operates two full scale manufacturing facilities in Asheville and in Las Vegas, plus has four global logistics facilities in Canada, Dubai, The Netherlands and Hong Kong. With more than 300,000 square feet of manufacturing space and over 700 employees, PLI is the largest card producer in the Commercial card market by both volume and dollars. PLI has been ranked in the Inc. 5000 list of the nation's fastest growing privately held companies on several occasions, and the Asheville Area Chamber of Commerce has recognized the company for 14 consecutive years of outstanding growth and achievement. Most recently, PLI was named one of the 2016 Best Employers in North Carolina.


Media contact:
Leanna Craddock,


About Smartrac:
Smartrac is the world’s leading developer, manufacturer and supplier of RFID products and services, providing both ready-made and customized products and services suitable for a large number of applications. Smartrac makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, Smartrac combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit and follow us on Twitter:


Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150 


About NXP Semiconductors:
NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 45,000 employees in more than 35 countries and posted revenue of $6.1 billion in 2015. Find out more at


Media contact:
Tate Tran
Tel.: +1-408-802-0602


PRELAM is a registered trademark of SMARTRAC N.V.
MIFARE is a registered trademark of NXP B.V.

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