Press release from: 11 September 2014
SMARTRAC and PROVA Group Join Forces to Enhance Product Authentification
Amsterdam (Netherlands), Dallas (USA), (September 10, 2014) – SMARTRAC and PROVA Group have announced their cooperation to leverage NFC technology and cloud-based services to ensure collectible items and brand goods are authenticated.
Global counterfeiting and product piracy damages may reach a stunning $1.7 trillion in 2015 according to a study* by the International Chamber of Commerce. The partnership between SMARTRAC and PROVA will reduce that amount by enabling consumers and companies to use NFC tags embedded in brand items to verify their originality with a smartphone app.
The same technology will allow collectors to tap a smartphone onto the NFC tagged item to instantly access a rich set of information stored in the cloud.
“We are proud to be able to contribute industry leading NFC expertise in order to ensure our tags and technologies fit seamlessly into collectible items,” said Corey Wilson, Senior Director of Global Business Development at SMARTRAC. “With Apple obviously starting to support NFC technology, it’s the perfect time for our partnership, as NFC enhanced brand items will influence the whole consumer ecosystem.”
PROVA’s solution addresses the needs of four key brand areas: sports collectibles, sports merchandise, luxury and consumer goods. Within these areas, PROVA’s proprietary technology delivers the confidence buyers and collectors deserve with an experience no other solution provides. SMARTRAC is supplying the NFC tags that will be embedded into brand items, ensuring the tags provide a superior read-out quality over the product’s lifetime.
A great example of PROVA’s solution is the Big Game USA football, which is equipped with an embedded NFC based gametag™ and can provide a complete historical timeline of each football. All gametag™ balls have a story of their own and include product authenticity and history. All information is stored securely in the cloud from the moment it leaves the factory and can be accessed via the gametag™ app.
"Gametag™ is cutting-edge technology that immediately changes the way game balls are authenticated, while also improving quality control of official college footballs we produce," said Chris Calandro, founder of Big Game USA. "We love the idea that the life of our footballs can now be tracked and preserved alongside the history of the game."
PROVA's patented process connects smartphone apps to a secure cloud database enabling users to access each football's history, including manufacture date and location, whether the football was used in practice or a collegiate game, big plays and much more. PROVA will release the app for free download in the Google Play store for Android users this fall.
"The days of marking footballs with ankle tape and Sharpies are numbered," said Haroon Alvi, CEO of PROVA. "The concept of smart chipping footballs leaves no room for error and is a game-changer for football, its fans and sports memorabilia collectors."
Emmitt Smith, PROVA founder and chairman and football Hall of Fame running back, will join a Sports Roundtable at CTIA Super Mobility Week on September 11, from 9:30 a.m. – 11:00 a.m. PT) to speak about ways mobile and web technology will deliver game-changing solutions to engage fans and consumers in new ways, while protecting them from counterfeit goods.
Corey Wilson, SMARTRAC and NFC Forum Vice Chair of Retail Special Interest Group, will also speak on September 10, 12:00 p.m. during The Money Event Savvy Shopper track at CTIA Super Mobility Week about ways how NFC technology can enable companies to better connect their brand to consumers across the customer journey.
About Big Game USA
Big Game USA is the premier manufacturer of official Football Bowl Subdivision (FBS) college game balls. Its premium leather footballs, from regulation to commemorative, are all handmade at Big Game's facility in Dallas. The company is the largest American-owned football factory and ships more FBS collegiate footballs than any other company in the world.
About PROVA Group, Inc.
PROVA Group, Inc. is a mobile and web technology company pioneering the use of smart chips, smartphones and cloud based technologies to deliver game-changing solutions that engage fans and consumers and protect them from counterfeit goods.
SMARTRAC is the leading RFID technology provider. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit www.smartrac-group.com and follow us on Twitter: www.twitter.com/SMARTRAC_NV.
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