Press release from: 22 February 2013

SMARTRAC and TADBIK Group Support NFC Rollout in Israel

SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, and TADBIK Group today announced the successful support of an NFC tag package rollout in Israel.

Orange Israel, one of the largest mobile carriers in Israel, introduced an NFC tag package to its country-wide customer base in October 2012. The Orange NFC stickers package contains three NFC stickers equipped with SMARTRAC NFC inlays. SMARTRAC supplied the project with Circus NTAG 203 NFC inlays while TADBIK Group collaborated with NFC Israel to support the rollout. This was achieved by encoding the inlays and by printing and converting them into stickers, packed in the high-end printed package.

The three NFC stickers are preconfigured with a set of activities. Users can interact with the preconfigured content or overwrite it using a dedicated app called Orange NFC app. The Orange NFC app is preinstalled on Orange Israel's Android based NFC phones and can also be downloaded from the Google Play Store.

The end user can use the NFC stickers in a variety of ways. By tapping the sticker, users can, for example, open an installed app, enable or disable WiFi/Bluetooth, display text, open a URL, set an alarm, and more. Users can also define “duo actions” – meaning that a sticker will cause the NFC-enabled phone to perform one set of actions on the first tap and a different set of actions on the second tap. The “duo action” can, for example, be used to reduce the phone's ring volume at night and turn it back up again in the morning.

The Orange tag package has generally received great feedback from end users, who recognize the “cool” and “comfortable” underlying concept. The package is available through Orange points of sale throughout the country at NIS 39 (about USD 10). The pack was also included for free with Orange’s successful private labeled NFC-enabled handset - infinity from Orange.

About SMARTRAC:

SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces both ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs some 4,000 employees and maintains a global research and development, production, and sales network.

About TADBIK Group:

An integration partner of RFID tags and inlays, TADBIK Group offers state-of-the-art converted RFID and NFC products limited only by its customers' imagination.
With over 900 employees worldwide and production sites in Israel, the United States, South Africa and Russia, TADBIK Group is a global leader in the field of labeling, package decoration and flexible packaging solutions. Their T-RFID family of products includes stickers, cards, wristbands, in-mold labels, shrink-sleeves and other advanced solutions.

The RFID division combines years of knowledge and experience with a deep understanding of the fast developments in RFID technology. This allows TADBIK to keep up with international trends and technologies while continually providing their hallmarks: efficiency, reliability, cost-effectiveness and most of all - quality.

If you have any questions about SMARTRAC, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler@smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV

If you have any questions about TADBIK Group, please contact:
Michal Yanuv-Max
VP Marketing
TADBIK Group
Phone: +972 3 9278000
E-mail: michaly@tadbik.com
Website: www.tadbik.com

Forward-looking statements:
All forward-looking statements contained in this press release are based on assumptions, planning, and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions, and other factors may cause the actual results to be materially different from the assumptions, planning, and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.

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