Press release from: 11 November 2014

SMARTRAC and Tristar announce business co-operation

Amsterdam (The Netherlands), 11 November, 2014 – SMARTRAC N.V. and Tristar have announced a non-exclusive distribution partnership in Latin America. The new business partner provides sales support for SMARTRAC’s broad RFID tag and inlay portfolio, focusing on small and medium enterprises, while SMARTRAC will concentrate its direct sales activities on larger key accounts.


As part of the partnership, the distributor will serve all Spanish- and English-speaking Latin American countries from Miami, USA. The Brazilian market will be covered directly from its entity in Rio de Janeiro. Tristar aims to build up its own inventories to accelerate customer support and local deliveries. SMARTRAC will continue to operate from its regional headquarter, based in Manaus, Brazil.


Experienced trading experts will manage the entire customer-facing supply chain, from channel evaluation, pre-sales, logistics and delivery through integration, development and fulfillment. Tristar is backed up by an extensive network of partners and suppliers in the smart card and RFID industry.


“We are excited to be joining forces with Tristar. The company has a profound knowledge of all the local markets and an established footprint, especially in the areas of transportation, payment and industry applications. We are convinced that this partnership will drive new business opportunities in Latin America as it gives us more flexibility to meet our customers demand and it allows further access to individual markets,” said Jörg Wittkowski, Head of Sales Latin America, SMARTRAC.



SMARTRAC is the leading RFID technology company in the production of both ready-made and customized products and services. SMARTRAC makes products smart and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, SMARTRAC’s solutions combine physical products with digitally based services to empower the ecosystem of connected things. SMARTRAC has its registered headquarters in Amsterdam, the Netherlands. For more information, visit, follow us on Twitter: or click here to sign up for our quarterly newsletter.


Media contact


Karin Fabri

Head of Corporate Communications & Marketing

Phone: +31 203 050 150 



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