Press release from: 11 July 2018

Smartrac Appoints Dr. Kerstin Reden as New CFO

Amsterdam (The Netherlands), July 11, 2018 – Smartrac Technology Group today announced the appointment of Dr. Kerstin Reden as Chief Financial Officer, filling a vacancy in the leadership team of the global leader in RFID products and IoT solutions. Prior to her promotion, Kerstin Reden led Smartrac’s Finance team with the rank of Senior Vice President.


“With her deep career background, rich experience and numerous achievements, Kerstin Reden proved to be the perfectly logical choice as our new CFO. In this role, she will further strengthen a transparent finance and human resources leadership function, making the best use of people, data and financial resources for the core objective of our strategy: to provide best-in-class RFID-based IoT solutions for our customers,” said Christian Uhl, CEO of Smartrac.


Kerstin Reden (48) holds a PhD (Doctorate) in Economics and certifications as a Tax Advisor and Certified Public Accountant under German law. Before joining Smartrac in 2012, she held managerial positions at a major auditing firm and a leading supplier of specialty glass and glass-ceramics.



Smartrac is a leading vendor of RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications, such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management, and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit, follow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Marketing & Communications
Phone: +31 203 050 150



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