Press release from: 13 January 2014

Turning products-on-display into mobile marketing channels – SMARTRAC highlights its contribution to Thinaire’s NFC RFID-based solution for Bon-Ton

With a tap of the NFC-enabled smartphone to the SMARTRAC NFC tag in the label attached to the shoe, shoppers can instantly engage their consumer experience by determining whether their store has the shoes in the requested size, color and style. If the product is not available, the interactive experience will guide Bon-Ton customers to the nearest store that has the desired shoe in stock or direct them to Bon-Ton’s mobile commerce site. The enabled solution has been rolled out in over 30 of the company's stores across 11 states.


To maximize reliability and consistency, Thinaire exclusively utilized the SMARTRAC Circus tag powered by the NXP NTAG IC. SMARTRAC’s world-class products and solution portfolio ensures consistently high quality even in the required large quantities: Hundreds of thousands of tags were deployed and more than 500,000 SKUs have been managed and delivered on the Thinaire software platform.


"SMARTRAC is proud to be the solution-provider for Thinaire's mobile engagement programs. Being chosen by Thinaire for the Bon-Ton project underscores the technological and quality advantage of our NFC products for retail related applications”, says Corey Wilson, Global Director, Consumer Experience at SMARTRAC.


The Bon-Ton program is the first of many retailers using NFC and other RF technologies (BLE and WiFi) to enhance the consumers shopping experience with the ability to quickly authenticate the product, view the coordinated accessories, see the latest product reviews and connect into a completely personalized shopping experience.


Both Bon-Ton and Thinaire are partners at SMARTRAC’s booth #1313 at the NRF 103rd Retail’s BIG Show held on January 13 - 14, 2014, in New York City.

About Bon-Ton:


The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 273 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers nameplates. The Stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company's website at Learn more at, and


About Thinaire®:


Thinaire is the leader in RF engagement marketing solutions that US/Global brands and marketers turn to: Sony, adidas, Unilever, Kraft, Verizon, Nine West, Hershey's, et al. Thinaire has pioneered a scalable cloud-based engagement marketing platform that enables brand messages to come to life on mobile devices using NFC and other mobile on-ramps. Thinaire's platform supports mobile engagement and activation initiating from multichannel media forms, including: In-store media; magazines and publications; digital place-based media networks; Out-of-Home media; special events; as well as consumer interaction directly from product engagement decals. Thinaire's platform is designed to deliver branded experiences and promotions that make offline media digital, social, measurable and mobile enhancing consumer-brand engagement, increasing activation and facilitating mobile transactions. Thinaire is a Global Award Winning Finalist for industry pioneering for their Kraft/Halls NFC enhanced Media. For more information, visit



SMARTRAC is the leading developer, manufacturer and supplier of RFID and NFC transponders, tags and inlays. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit and follow us on Twitter:
SMARTRAC media contact:
Karin Fabri
Phone: +31 203 050 150

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