Press release from: 06 March 2017

Smartrac, LAB ID and Temera Join Forces to Enhance IoT Impact in High Fashion and Luxury Markets

Amsterdam (The Netherlands), Bologna (Italy), Florence (Italy), March 6, 2017 – In the run-up to the EuroShop trade fair, RFID and IoT solutions pacesetter Smartrac, customized RFID labels provider LAB ID and fashion and luxury software applications specialist Temera announce their partnership to enable the ultimate digital end-to-end transformation for brands and retailers.


Aiming at the high fashion and luxury industries, the companies will jointly develop and offer a broad portfolio of IoT solutions to digitize every single branded product and manage it, from production through the supply chain to the point of sale and on into post-sale consumer usage.


The cooperation will also include LAB ID, a leading Italian provider of highly customized and encoded labels specially designed for the needs of individual customers from the high fashion and luxury industry segments. LAB ID and Smartrac will support Temera jointly in projects as required.


“We are very proud and pleased to be partnering with LAB ID and Temera, which are strong market partners that have managed to make their mark in the luxury fashion industry and beyond. By combining our areas of expertise, we will be able to reach new levels of success in the high fashion and luxury markets”, says Christian Uhl, CEO of SMARTRAC.


By leveraging Smartrac’s enablement platform Smart Cosmos, Temera will market Smartrac’s Internet of Things solutions ‘Experiences’ and ‘Metrics’, further accelerating their expertise in the areas of production management and logistics for the high fashion and luxury industries, both in Italy and abroad.


“Our reputation and success are built on services and solutions that simplify our customers’ logistics and production processes, and provide anti-counterfeiting functionality and end-customer market analysis. Smartrac with its ‘Experiences’ and ‘Metrics’ solutions fits perfectly into our scope, making our cooperation a case of ‘sought and found’; says Arcangelo D’Onofrio, CEO and Founder of Temera.


Temera will be present on Smartrac’s booth 6G31, as well as hosting their own booth 7C24, together with LAB ID at EuroShop in Duesseldorf, Germany, March 5-9, 2017.


About Temera:
Temera, founded in 2009 and headquartered in Florence, with offices in Milan and London, is a center of excellence, supporting businesses through the development of RFID applications and innovative technologies. Temera provides services focused on the fashion and luxury markets, in response to a strong need to resolve issues related to the optimization of logistics and production processes, anti-counterfeiting, customer experience and store processes.


Media contact:
Irene Molinelli
Executive Administrative Assistant
Phone: +39 055 5392960

About LAB ID:
LAB ID, founded in 2002 and headquartered in Bologna, Italy, today is a leading European RFID tag manufacturer and solution provider. Within the last 10 years LAB ID has enriched the product portfolio and developed innovative solutions based on the latest RFID trends in order to promptly offer valid solutions to address the increasing demand for high-end RFID products, especially dedicated to fashion/luxury market.
LAB ID has always put great emphasis on the project, from the initial analysis to the implementation, guiding and assisting the customer through all project phases to get out the maximum advantage of the technology.
The offer includes a vast range of RFID (NFC/RAIN) tags as well as special services such as custom tag design, based on specific market requirements and Service Bureau offering high volume, accurate RFID encoding/printing and data handling.


Media contact:
Sylwia Broda
Head of Communications and Marketing
Phone: +39 051 705941


Smartrac is a leading supplier of RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to identify, authenticate, track and complement product offerings. Our portfolio is used in a wide array of applications, such as animal identification, automated fare collection, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management, and many more. Leveraging our global R&D, production and sales network, we combine physical products with our enablement platform Smart Cosmos, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit,, follow us on Twitter: or click here to sign up for our quarterly newsletter.


Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150  


Go back