Press release from: 13 January 2018

Smartrac Showcases Innovative Solutions That Create the “Internet of Your Things” at Retail’s Big Show in New York

Amsterdam (The Netherlands), January 13, 2018 – As the retail world gathers for its annual meeting in New York, Smartrac presents its latest RFID and IoT solutions to digitize all products, hence transforming the retail business and creating the “Internet of Your Things”.


On the occasion of NRF’s annual event in New York, January 14-16, 2018, the RFID and IoT pacesetter showcases its latest product innovation – Circus Tamper Loop tags specifically designed for tamper detection and authentication via NFC-enabled smartphones – alongside its range of innovative retail-oriented solutions that will be presented in dedicated live demo areas. Market partners Temera and Blue Bite will also be present at the stand and showcase their latest solutions, which re-confirms Smartrac’s focus to further strengthen and expand its fruitful partnerships and alliances in the retail segment.


Digitizing your business by embedding RFID is creating highest value
At booth #1675, retailers and brand owners can learn how existing products are turned into ‘Digital Product Identities’ by embedding NFC/RFID intelligence into them, and how data gathered from these products can be integrated into current digital processes and analytics. Visitors will also see the benefits of these solutions, which create new digital experiences for customers and unmatched value for branded goods.


The future of product authentication
Guests at Smartrac’s stand can also find out how a unique digital identity fosters product authenticity and brand protection. In this respect, Smartrac is actually delivering a peek into the future, as NFC products that provide a proof of authentication are on the verge of being launched. Smartrac also provides a Web Service that leverages the capabilities of these NFC products and hence will open up entirely new possibilities for brand owners.


Experiences benefits brand owners, retailers and consumers
As Smartrac’s trustful collaborations with world-class brands have recently attracted considerable attention in the retail industry, the company’s Experiences solution will also be back in the limelight. By digitizing previously offline branded products with embedded Circus Flex NFC tags, Experiences empowers brands with unprecedented reach through the unique digital value they provide to their consumers.


End-to-end solutions for next-gen inventory management systems and store optimization round off the range of solutions being demonstrated at the upcoming show.


Circus Tamper Loop: Introducing the “digital seal”
As indicated, Smartrac is also presenting an innovative NFC tag: Circus Tamper Loop. These NFC tags are based on the well-established Smartrac Circus product family and retain their basic small form factor, but come with a tamper-loop extension to the established antenna design. This loop enables advanced “digital seal” functionality for smart packaging and brand protection. The design of the loop can be customized to suit individual customer requirements, and can be adapted to fit a wide variety of packaging formats – from boxes to blister packs to bottles. Circus Tamper Loop is available in wet and paper-tag delivery formats.


“By showcasing innovative products and solutions for retailers and brand owners, we are delivering on our promise of ‘Creating the Internet of Your Things’ that offers added value for all our customers worldwide. Here at Retail’s Big Show, we are demonstrating that Smartrac is more than ever the leading innovator for product digitization and authentication, while our expanded portfolio of tags and inlays underlines the fact that we continue to be the RFID leader”, says Amir Mobayen, Chief Revenue Officer at Smartrac.


Meet Smartrac @ NRF Retail’s BIG Show 2018, booth #1675, January 14-16, 2018, Jacob K. Javits Convention Center, New York City, US.




Smartrac is a leading vendor of RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications, such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management, and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit,, follow us on Twitter: or click here to sign up for our quarterly newsletter.


Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150  



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