Press release from: 13 January 2014

Enabling a New Era of Merchandise Visibility and Consumer Experience – SMARTRAC showcases latest RFID-solutions at the Retail’s BIG Show 2014

Together with a variety of partnering companies SMARTRAC welcomes tradeshow visitors at booth #1313 demonstrating the latest RFID and NFC solutions for retail. Visitors will be given the opportunity to have hands-on demonstrations of solutions to foster the boost in consumer experience, improve conversion-rate management and next-generation in-store analytics.


“We are excited and looking forward to the upcoming Retail’s Big Show as it provides our partners and us with a perfect opportunity to showcase industry leading solutions for retailers and brand owners. As every year, the show is definitely worth its visit for retail professionals, and I dare to say that, this year, our appearance strongly contributes to that fact”, says Torsten Strauch, SVP Segment Development Retail at SMARTRAC.


Retailers and their employees (as defined by NRF) may obtain complimentary RETAILER EXPO Passes from SMARTRAC after registration at the following link:

About Retail’s BIG Show:

Retail’s BIG Show 2014 is expected to draw more than 27,500 attendees at the Jacob K. Javits Convention Center in New York City, January 12-15, 2014. NRF’s annual event brings together the world’s top retailers, their business partners, media and thousands of retail professionals. The show presents unparalleled networking opportunities and the latest innovative trends that are transforming the industry and enabling connections with customers. The EXPO includes more than 520 exhibitors showcasing groundbreaking solutions and retail technology.



SMARTRAC is the leading developer, manufacturer and supplier of RFID and NFC transponders, tags and inlays. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit and follow us on Twitter:
SMARTRAC media contact:
Karin Fabri
Phone: +31 203 050 150

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