Press release from: 12 January 2015

SMARTRAC showcases RFID technology that shapes the future of retail

Amsterdam (The Netherlands), 12 January, 2015 – At Retail’s BIG Show 2015 in New York, SMARTRAC invites retailers, brand owners and consumers to explore RFID-based solutions that improve the consumer experience and enable a new era of merchandise visibility. Between 11th and 13th January at booth #1413, the RFID technology leader will showcase its latest RFID and NFC products, and demonstrate state-of-the-art use cases implemented with partners across the industry.


One focus of the booth will be on product authentication and verification, plus counterfeit protection – an area where SMARTRAC closely cooperates with a company committed to protecting consumers from counterfeit goods. The solution presented uses embedded SMARTRAC NFC tags, and allows manufacturers to authenticate branded goods quickly, easily and cost-efficiently. End users can also check if branded goods are authentic via a simple smartphone app at the time of purchase. The solution is aimed at four key branding areas: sports collectibles, sports merchandise, luxury goods and consumer goods.


Additional demo areas cover the global traceability of goods, and bridging the digital and physical worlds. Both play a pivotal role in improving merchandise visibility and enhancing the consumer experience.


SMART COSMOS, SMARTRAC’s groundbreaking cloud-based platform, will also play a leading role at the show. SMART COSMOS uses tag IDs to connect merchandise to the digital world, and help make the Internet of Everything finally come alive. SMARTRAC will showcase related cloud-based services such as FLOWS, OBJECTS and PROFILES, which are available now, and will give insights into retail-related use cases.


“We invite every retail professional and brand owner to join us in New York and explore how RFID solutions can create value for their business. SMARTRAC and its partners are very proud to present a wide range of innovative RFID use cases and leading industry solutions that will shape the future of retail,” says Torsten Strauch, SVP Segment Development Retail at SMARTRAC.


Retailers and their employees (as defined by NRF) may obtain complimentary RETAILER EXPO Passes from SMARTRAC after registration at the following link: The promotion code is 1551.


Meet SMARTRAC @ Retail’s Big Show 2015, booth #1413 11-13 January 2015, Jacob K. Javits Convention Center, New York, USA


About Retail’s BIG Show

NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship industry event held annually in New York City. It offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions.



SMARTRAC is the leading RFID technology company in the production of both ready-made and customized products and services. SMARTRAC makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, SMARTRAC’s solutions combine physical products with digitally based services to empower the ecosystem of connected things. SMARTRAC has its registered headquarters in Amsterdam, the Netherlands. For more information, visit, follow us on or click here to sign up for our quarterly newsletter.


Media contact:


Karin Fabri

Head of Corporate Communications & Marketing

Phone: +31 203 050 150 



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