Press release from: 02 October 2012

SMARTRAC Supports CLIKSecure™ Mobile Application Launch for NFC-Enabled Product Authentication

SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, has teamed up with US-based application provider ClikGenie and partner FineLine Technologies to launch CLIKSecure™, a mobile application for NFC-enabled product authentication. The app is the first to have dual functionality for in-store product merchandising and product authentication. The CLIKSecure™ app will be demonstrated for wine authentication at the Global Secure Summit in Istanbul, Turkey, on October 2–4.

The app has been developed to work with a variety of different ICs and near field communication (NFC) inlays. The inlays can be attached directly to the product or made as a separate label designed according to the brand owner’s graphics. As the leading supplier of RFID inlays, SMARTRAC offers an extensive range of RFID products in various formats and frequencies for use in limitless RFID applications.

Consumers may tap the inlay using any NFC-enabled phone to receive information the brand owner wants to share, such as details on the vineyard, wine ratings, food pairings, and tasting notes. When the same inlay is tapped using a phone with the CLIKSecure™ app, the product’s authenticity can be confirmed immediately. In addition to registering the UID of the chip itself, the unique phone serial number (SRN) will be registered for very high security. This ensures that only brand inspectors and other authorized users of the app can access detailed product information and easily and discretely identify fake products throughout the supply chain.

ClikGenie also provides the retailer with the ability to create a new source of revenue by enabling adverts from the national brands available within the store on the go. ClikGenie also offers a similar product merchandising solution for apparel which is to be operated by QR or NFC.

The solution employs the latest NXP NTAG and ICODE chip technologies and integrates directly with ClikGenie’s mobile services platform, providing brands with the ability to have product authentication solutions customized to their specific needs and to further differentiate their brands.

FineLine Technologies is a licensed provider of ClikGenie’s NFC and QR technology, being the first company in the US to offer custom-encoded NFC chips via its FastTrak online ordering system, which currently supports over 10,000 vendors worldwide.

The app works on NFC-enabled smartphones equipped with Android Gingerbread (V2.3.3) or later versions. The CLIKSecure™ app will be presented at NXP’s stand at the Global Secure Summit.

About SMARTRAC:


SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces both ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, contactless payment, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs some 4,000 employees and maintains a global research and development, production, and sales network.

About ClikGenie:


ClikGenie is a software consulting and solutions company with offices in Charlotte, NC, USA, and Norcross, GA, USA. For more information, please send an email to: info@clikgenie.com.

About FineLine Technologies:


FineLine Technologies provides barcode ticketing and mobile solutions for retailers, suppliers, and manufacturers throughout the world. With headquarters in Norcross, Georgia, USA, the company owns and operates facilities in the US, Canada, Hong Kong, and Shenzhen, China.

If you have any questions, please contact:

For SMARTRAC:
Tanja Moehler
Head of Corporate Communications & Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler@smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV


For FineLine Technologies:
Alyson Hart
Asst. Marketing Manager
FineLine Technologies
Phone: 800-500-8687
Email: ahart@finelinetech.com
Internet: www.finelinetech.com

Forward-looking statements:
To the extent that this press release contains forward-looking statements, such statements are based on assumptions, planning and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions and other factors may cause the actual results to be materially different from the assumptions, planning and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.

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