Press release from: 06 June 2012

SMARTRAC supports FujiFilm photo printing kiosks in the UK with its BullsEyeTM NFC inlays

SMARTRAC N.V., the leading developer, manufacturer and supplier of RFID transponders and inlays, today announced that it supplies BullsEyeTM NFC inlays for FujiFilm SmartPix kiosks in the United Kingdom. Starting in May 2012, the “Tap ‘n’ Print” service is available on kiosks in selected supermarkets, retail outlets, pharmacies as well as camera shops.

The new feature, developed by FujiFilm together with UK-based Near Field Solutions, makes it easy for consumers to transfer images from their NFC phone by selecting the pictures they want to print and touching their phone to the kiosk. The phone sends the photos via Bluetooth connection.

SmartPix kiosks act as a link between the consumer, FujiFilm’s web server and a variety of output options. In addition to standard photo prints, consumers are able to print montages, photo books and other photo-based gift items using the kiosk.

SMARTRAC BullsEyeTM NFC inlays enable convenient and instant Bluetooth pairing with any electronic device using Bluetooth transfer protocol. In SmartPix kiosks’ case, the pairing takes less than a second.

FujiFilm has run a trial with 10 to 15 NFC-enabled kiosks in the UK. The company expects to upgrade 9,000 more kiosks outside Europe with NFC modules by the end of this year.


SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, electronic product identification, industry, libraries and media management, laundry, logistics, mobile & smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a stock corporation under Dutch law with its registered headquarters in Amsterdam. The company currently employs about 4,000 employees and maintains a global research and development, production, and sales network.

If you have any questions, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
Phone: +31 20 30 50 157

Forward-looking statements:

To the extent that this press release contains forward-looking statements, such statements are based on assumptions, planning and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions and other factors may cause the actual results to be materially different from the assumptions, planning and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.

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