Press release from: 19 January 2016

Smartrac to Provide the Ultimate Experience for Retailers and Brand Owners at Retail’s Big Show in New York

Amsterdam (The Netherlands), January 18, 2016 – As the retail world meets in New York, Smartrac launches products and solutions that provide the ultimate experience for retailers, brand owners and consumers.


On the occasion of NRF’s annual event in New York, January 17-19, Smartrac has launched several new RFID transponders ideally suited to retail applications, specifically RAIN RFID inlays based on Impinj’s Monza® R6 chip family, such as Accessory and Bling inlays, and the new dual frequency inlay Web DF based on EM Microelectronic’s EM4423 chip. The company will focus strongly on products and solutions that leverage Smart Cosmos, the company’s groundbreaking Internet of Things platform.


In-store analytics with Metrics
The RFID pacesetter is also presenting its all-new in-store analytics solution Metrics, which can deliver significant sales lifts and gross margin increases. Metrics empowers retailers with end-to-end supply chain visibility and real-time analytics that provide comprehensive reports to optimize store and shelf availability of merchandise, increasing customer satisfaction. Visitors to the Smartrac booth (#1413) will have the opportunity to see the Metrics demo onsite in a “real-world” apparel store live environment.


Product authentication and customer interaction
In the same environment, other Smart Cosmos based, trendsetting solutions and applications that are close to being launched on the market can be viewed and evaluated as well, in combination with solutions developed in partnership with Blue Bite. These demos specifically showcase product authentication and customer interaction, and are a must-see for any retail professional or brand owner.


A special eye-catcher
One additional eye-catcher on Smartrac’s booth is related to customer interaction as well: the revolutionary “adidas x HYPEBEAST 10th ANNIVERSARY UltraBOOST UNCAGED”, which has created a stir among fashion enthusiasts around the globe at its recent release in December 2015. These sneakers come with built-in NFC tags that allow customers to access and enjoy exclusive content just by tapping their phones to the product.


“By showcasing innovative Smart Cosmos based solutions, we are delivering on our promise to provide the ultimate experience for retailers, brand owners and consumers. Our trade-fair appearance at Retail’s Big Show proves that, together with our partners, we are a comprehensive provider of retail solutions, while our expanded portfolio of tags underlines that we continue to be the leading RFID innovator”, says Torsten Strauch, Senior Vice President, Intelligent Things Business Division at Smartrac.


About Smartrac:
Smartrac is the world’s leading developer, manufacturer and supplier of RFID products and services, providing both ready-made and customized products and services suitable for a large number of applications. Smartrac makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, Smartrac combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit, and follow us on Twitter:


Media contact:
Smartrac Technology Group
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150

Go back