Press release from: 12 November 2014

SMARTRAC welcomes FineLine as first commercial user on SMART COSMOS

Amsterdam (The Netherlands), Atlanta (USA), 12 November, 2014 – Less than eight months after unveiling its strategy to empower the ecosystem of connected things, SMARTRAC welcomes ticketing and RFID tagging solutions specialist FineLine Technologies as the first commercial user of the company’s groundbreaking cloud-based platform SMART COSMOS.

 

SMART COSMOS is part of SMARTRAC’s portfolio of tightly integrated cloud-based services that enable system integrators, IT departments and software engineers to rapidly deploy new types of RFID solutions and make the Internet of Things come alive. Utilizing one of the platform services, FineLine Technologies is introducing its RFID tags quality management application QCTrak™. It offers retailers a tool that improves reliability of RFID tags arriving at stores resulting in performance improvements and faster ROI of RFID programs. Furthermore, QCTrak is a ready built “RFID Ticket Compliance Tool” which can be tailored to each retailer’s needs and implemented across large supplier networks. QCTrak users benefit from hassle-free detection of counterfeit RFID inlays and reliable license verification status.

 

George Hoffman, CEO of FineLine Technologies, is excited about the partnership and the enhanced capabilities it will provide to users of QCTrak. “SMARTRAC is leading RFID technology by being the first inlay provider that makes critical quality control data available to partners and end-users,” Hoffman says. “By leveraging SMART COSMOS we can improve system performance and ROI of RFID programs in the retail business, contributing to our customers’ success.”

 

“We are pleased to have FineLine Technologies at our side as the first commercial user of SMART COSMOS. Together we will now start and fulfill our promise to provide an exciting example of the literally endless possibilities of SMART COSMOS services. I am more than confident that this is the beginning of a long-lasting success story,” adds Torsten Strauch, Head of Business Segment Retail at SMARTRAC.

 

Visit SMARTRAC at the Amazon Web Services conference AWS re:Invent 2014, booth no. 1243, 11-14 November 2014 in Las Vegas, US, to learn more about SMART COSMOS and its related services.

 

About FineLine

Technologies FineLine Technologies provides a large variety of barcode ticketing and RFID tagging solutions for retailers, vendors, and manufacturers around the world. Their customary speed, service, and innovation are unparalleled. For more information about FineLine, please visit www.finelinetech.com. For questions or to learn more about FineLine’s services, please call 800-500-8687 or contact us via email at KHenderson@finelinetech.com.

 

Media contact:

FineLine Technologies B

ob.Giuliano@prplace.biz

+ 1-610-328-1051

 

About SMARTRAC

SMARTRAC is the leading RFID technology company in the production of both ready-made and customized products and services. SMARTRAC makes products smart and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, SMARTRAC’s solutions combine physical products with digitally based services to empower the ecosystem of connected things. SMARTRAC has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.smartrac-group.com  and follow us on Twitter: www.twitter.com/SMARTRAC_NV

 

Media contact:

SMARTRAC TECHNOLOGY GROUP

Karin Fabri

Head of Corporate Communications & Marketing

Phone: +31 203 050 150 

Email: media.relations@smartrac-group.com

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