Press release from: 27 September 2013

SMARTRAC, Aquabit Spirals and Morinaga teamed up to successfully complete NFC-enabled marketing campaign in Tokyo, Japan.

SMARTRAC N.V., the leading developer, manufacturer and supplier of RFID transponders and inlays, today announced that its BullsEye Near Field Communication (NFC) tags were used in an innovative, NFC-enabled marketing campaign designed by Aquabit Spirals and Morinaga. The promotion, executed in August 2013 at the confectioner’s Diver City Tokyo Plaza shop, strongly demonstrates the effectiveness and benefits to use NFC-technology for enhanced and sustainable customer engagement and customer loyalty.

“The marketing campaign in Tokyo used Aquabit Spirals’ 02020 marketing model (offline to online to offline) and SMARTRAC’s high-performing NFC tags to boost and measure customer interest and interaction with Morinaga’s brand and products,” said Tomohiro Hagiwara, CEO, Aquabit Spirals.

For the execution of the marketing campaign, Morinaga distributed 20,000 special loyalty cards to visitors of its flagship Tokyo shop. Customers then used their NFC-enabled smartphones to read the card code and launch a campaign page with a short movie. After watching the movie on their phones, they received a special electronic stamp. Once reading the card five different times and collecting five separate stamps, customers were given a coupon which they could redeem in person at the store. Special product advertisements and contact plates with embedded BullsEye NFC tags and QR codes were prominently displayed around the store. Visitors could also use their smartphones to watch more movies and further extend their online experience.

“NFC-enabled marketing and business will pave the way for the future and we are delighted to support Aquabit Spirals and Morinaga in order to demonstrate, how innovative technology and marketing can help to build and enhance customer relationship in highly competitive industries,” said Edward Lu, Vice President of Sales APAC at SMARTRAC. “

With their exceptional performance and reliability, SMARTRAC BullsEye NFC tags and inlays are consistently chosen by companies seeking to implement location-based marketing and merchandising campaigns. More information on BullsEye NFC products, which are based on the IS0 14443A standard and are compatible with NFC Forum standards, is available at:


SMARTRAC is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces both ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000 and has its registered headquarters in Amsterdam, The Netherlands. The company currently employs approximately 3,600 employees and maintains a global research and development, production, and sales network. For more information, visit SMARTRAC on the Internet: and follow us on Twitter:

SMARTRAC Press Contact:
Phone: +31 203 050 150
About Aquabit Spirals Inc.:

Aquabit Spirals is a Tokyo-based web service and apps developer for smartphones and smart devices, optimizing and customizing O2O solutions and products with an eye on marketing and NFC technology. For more information, please visit

Aquabit Press Contacts:
Aquabit Spirals Inc.
Representatives: Tomohiro Hagiwara and Matthew Dumas
Phone: + 81 (0)3-6450-3758

About Morinaga & Co. Ltd.:

Morinaga is a nationwide confectionery company in Tokyo, Japan. For more information, please visit

Morinaga Press Contacts:
Morinaga & Co. Ltd.
Morisaki, Fujita, Li and Yamazaki, Corporate Communications Department
Phone: + 81 (0)3-3456-0117

Forward-looking statements:
All forward-looking statements contained in this press release are based on assumptions, planning, and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions, and other factors may cause the actual results to be materially different from the assumptions, planning, and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.

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