Press Releases

30 March 2020

Smartrac Introduces New Extra-Robust “DURA” Delivery Format for Inlays and Tags, with DOGBONE® DURA First to Market

Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its new “DURA” delivery format for a multitude of its inlays and tags, with DOGBONE® DURA being the first RAIN RFID (UHF) product available. The new product is designed for industrial, supply chain or logistics applications, such as the tagging of reusable pallets and returnable transport items. The DURA line in general boasts outstanding robustness and water resistance in addition to existing properties, in DOGBONE’s case its excellent performance on difficult-to-tag materials.

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13 January 2020

Pure Hydration Selects Smart Cosmos to Digitize their Products and Make an Impact on the Environment

Smartrac Technology Group today announced that Pure Hydration, a manufacturer of next generation reusable water bottles, has selected the company’s Smart Cosmos® solutions suite to digitize their products and engage with their consumers through their products.

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09 January 2020

Smartrac Strives for Shaping the Future of Connected Retail

At NRF 2020 Retail’s Big Show, Smartrac's presence will center around two main topics: retail-optimized, next-generation RFID inlays and tags; and innovative IoT solutions for enhanced product digitization.

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05 December 2019

Smartrac Launches new MINIWEB Inlays powered by Impinj’s M700 IC’s

Smartrac Technology Group today announced the launch of its new MINIWEB inlays and tags based on the new Impinj M700 IC family. With its new RAIN RFID product, the global leader in RFID technology and IoT solutions again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality inlays and tags that combine small size with maximum performance.

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03 December 2019

Smartrac Launches Dual-Function GLASS TAG THERMOSENSOR for Industrial and Animal ID Applications

Smartrac Technology Group today announced the launch of its GLASS TAG THERMOSENSOR product. The new low-frequency RFID transponder offers temperature-sensing as well as identification capabilities for a broad variety of industrial items and animals.

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20 November 2019

Smartrac to Sell its RFID Inlay Business to Avery Dennison

Smartrac Technology Group, a global leader in RFID technology and IoT solutions, today announced that it has reached a definitive agreement to sell its RFID Transponder Division to Avery Dennison Corporation.

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30 October 2019

Smartrac Further Expands its CIRCUS PRO Series for Secure Product Authentication with Greater Performance and Benefits

Smartrac Technology Group today announced an expansion of its recently introduced CIRCUS PRO series. The NFC product series is now also available with a white label chip called Smartrac OTP. Developed and manufactured by one of the leading global IC vendors, this Smartrac-exclusive chip provides a very cost-effective option for secure product authentication in areas such as premium consumer packaged goods (CPG), industrial components, retail, cosmetics and healthcare, as well as branded pharmaceutical products.

 

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28 October 2019

Smartrac Launches MAXDURA® KEG Product Line for Tagging Beer Kegs and Other Returnable Transport Items, Yielding Superior Bulk Reading Results

Smartrac Technology Group today announced the launch of its MAXDURA® KEG tag product line. Available as RAIN RFID (UHF) and dual-frequency (UHF and NFC) tags, and for adhesive mounting or PU embedding, Smartrac’s new hard tags provide superior solutions for identifying and tracking beverage kegs, gas cylinders and other curved metal returnable transport items (RTI) under bulk reading conditions.

 

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23 October 2019

SensThys and Smartrac Partner to Provide RFID-Based Moisture, Temperature and Location Sensing Solution

Smartrac Technology Group and SensThys Inc., a technology company that seamlessly integrates sensors and communications with a high-efficiency networking platform, have partnered to provide an innovative RFID-based moisture, temperature and location sensing solution for facilities management.

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02 October 2019

Smartrac and Compass Jointly Provide a Revolutionary Customer Experience, Supporting McKinsey’s “Modern Retail Collective” Store

Smartrac Technology Group and Compass Marketing, a leading solutions provider for the CPG industry, are jointly supporting “Modern Retail Collective”, a store developed by McKinsey and Company, and Mall of America. Through Compass’ SRL Network, Smartrac's superior-quality NFC tags, and complementary retail technologies, customers can enjoy a digital customer experience that is revolutionary for brick-and-mortar stores.

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