Press Releases

05 December 2019

Smartrac Launches new MINIWEB Inlays powered by Impinj’s M700 IC’s

Smartrac Technology Group today announced the launch of its new MINIWEB inlays and tags based on the new Impinj M700 IC family. With its new RAIN RFID product, the global leader in RFID technology and IoT solutions again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality inlays and tags that combine small size with maximum performance.

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03 December 2019

Smartrac Launches Dual-Function GLASS TAG THERMOSENSOR for Industrial and Animal ID Applications

Smartrac Technology Group today announced the launch of its GLASS TAG THERMOSENSOR product. The new low-frequency RFID transponder offers temperature-sensing as well as identification capabilities for a broad variety of industrial items and animals.

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20 November 2019

Smartrac to Sell its RFID Inlay Business to Avery Dennison

Smartrac Technology Group, a global leader in RFID technology and IoT solutions, today announced that it has reached a definitive agreement to sell its RFID Transponder Division to Avery Dennison Corporation.

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30 October 2019

Smartrac Further Expands its CIRCUS PRO Series for Secure Product Authentication with Greater Performance and Benefits

Smartrac Technology Group today announced an expansion of its recently introduced CIRCUS PRO series. The NFC product series is now also available with a white label chip called Smartrac OTP. Developed and manufactured by one of the leading global IC vendors, this Smartrac-exclusive chip provides a very cost-effective option for secure product authentication in areas such as premium consumer packaged goods (CPG), industrial components, retail, cosmetics and healthcare, as well as branded pharmaceutical products.

 

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28 October 2019

Smartrac Launches MAXDURA® KEG Product Line for Tagging Beer Kegs and Other Returnable Transport Items, Yielding Superior Bulk Reading Results

Smartrac Technology Group today announced the launch of its MAXDURA® KEG tag product line. Available as RAIN RFID (UHF) and dual-frequency (UHF and NFC) tags, and for adhesive mounting or PU embedding, Smartrac’s new hard tags provide superior solutions for identifying and tracking beverage kegs, gas cylinders and other curved metal returnable transport items (RTI) under bulk reading conditions.

 

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23 October 2019

SensThys and Smartrac Partner to Provide RFID-Based Moisture, Temperature and Location Sensing Solution

Smartrac Technology Group and SensThys Inc., a technology company that seamlessly integrates sensors and communications with a high-efficiency networking platform, have partnered to provide an innovative RFID-based moisture, temperature and location sensing solution for facilities management.

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02 October 2019

Smartrac and Compass Jointly Provide a Revolutionary Customer Experience, Supporting McKinsey’s “Modern Retail Collective” Store

Smartrac Technology Group and Compass Marketing, a leading solutions provider for the CPG industry, are jointly supporting “Modern Retail Collective”, a store developed by McKinsey and Company, and Mall of America. Through Compass’ SRL Network, Smartrac's superior-quality NFC tags, and complementary retail technologies, customers can enjoy a digital customer experience that is revolutionary for brick-and-mortar stores.

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01 October 2019

Smartrac Launches EAGLE Green Tags, Further Accelerating Market Adoption of Truly Sustainable RFID Products

Smartrac Technology Group today announced the launch of its EAGLE Green tags. As the latest products developed for Smartrac’s Green Tag Program, EAGLE Green inlays and tags combine superior sustainability characteristics with compact size, excellent read range and high quality for retail-optimized applications.

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19 September 2019

Smartrac Launches BLOCK ON-METAL NFC Tags with Excellent Performance on Metallic Objects

Smartrac Technology Group today announced the launch of its BLOCK ON-METAL tags. These flexible, ferrite-based NFC inlays and tags are suitable for multiple industrial, retail and B2C applications where items with metallic surfaces need to be identified or interacted with.

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05 September 2019

Smartrac Launches New NFC PRO Series - Taking Secure Product Authentication to Higher Levels

Smartrac Technology Group has launched the new PRO series of its market leading portfolio of NFC tags and inlays. The company’s NFC tag CIRCUS PRO, equipped with NXP’s NTAG® 424 DNA IC, will be the first member of the new product series optimized for highly secure product authentication.

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