Press Releases

30 June 2020

Smartrac introduces Circus™ Tamper Loop Pro, rounding off its “Pro” series for secure product authentication

Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its latest Circus™ Tamper Loop Pro NFC tags, designed to protect brand products, such as pharmaceuticals and luxury goods from premium liquors to high-quality watches. The NFC solution combines tamper detection and highly secure product authentication, featuring advanced cryptographic capabilities.


25 June 2020

Smartrac Introduces Maxdura® Thermologger for Challenging Cold Chain Environments

Smartrac, an Avery Dennison company, today announced a new semi-active UHF RFID temperature logging product, the Maxdura® Thermologger. Combining high accuracy and robustness in a hard tag, Maxdura Thermologger opens new possibilities for cold chain applications in food, pharma and other segments.


12 May 2020

Smartrac and SUKU Leverage NFC and Blockchain to Guarantee Authenticity of COVID-19 Test Kits and PPE

Smartrac, an Avery Dennison (NYSE:AVY) company, and blockchain startup SUKU, today announced a digital verification solution to authenticate COVID-19 testing kits and personal protective equipment (PPE). The NFC-powered platform enables instant verification of authenticity and provides end-to-end supply chain transparency.


30 March 2020

Smartrac Introduces New Extra-Robust “DURA” Delivery Format for Inlays and Tags, with DOGBONE® DURA First to Market

Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its new “DURA” delivery format for a multitude of its inlays and tags, with DOGBONE® DURA being the first RAIN RFID (UHF) product available. The new product is designed for industrial, supply chain or logistics applications, such as the tagging of reusable pallets and returnable transport items. The DURA line in general boasts outstanding robustness and water resistance in addition to existing properties, in DOGBONE’s case its excellent performance on difficult-to-tag materials.


13 January 2020

Pure Hydration Selects Smart Cosmos to Digitize their Products and Make an Impact on the Environment

Smartrac Technology Group today announced that Pure Hydration, a manufacturer of next generation reusable water bottles, has selected the company’s Smart Cosmos® solutions suite to digitize their products and engage with their consumers through their products.


09 January 2020

Smartrac Strives for Shaping the Future of Connected Retail

At NRF 2020 Retail’s Big Show, Smartrac's presence will center around two main topics: retail-optimized, next-generation RFID inlays and tags; and innovative IoT solutions for enhanced product digitization.


05 December 2019

Smartrac Launches new MINIWEB Inlays powered by Impinj’s M700 IC’s

Smartrac Technology Group today announced the launch of its new MINIWEB inlays and tags based on the new Impinj M700 IC family. With its new RAIN RFID product, the global leader in RFID technology and IoT solutions again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality inlays and tags that combine small size with maximum performance.


03 December 2019

Smartrac Launches Dual-Function GLASS TAG THERMOSENSOR for Industrial and Animal ID Applications

Smartrac Technology Group today announced the launch of its GLASS TAG THERMOSENSOR product. The new low-frequency RFID transponder offers temperature-sensing as well as identification capabilities for a broad variety of industrial items and animals.


20 November 2019

Smartrac to Sell its RFID Inlay Business to Avery Dennison

Smartrac Technology Group, a global leader in RFID technology and IoT solutions, today announced that it has reached a definitive agreement to sell its RFID Transponder Division to Avery Dennison Corporation.


30 October 2019

Smartrac Further Expands its CIRCUS PRO Series for Secure Product Authentication with Greater Performance and Benefits

Smartrac Technology Group today announced an expansion of its recently introduced CIRCUS PRO series. The NFC product series is now also available with a white label chip called Smartrac OTP. Developed and manufactured by one of the leading global IC vendors, this Smartrac-exclusive chip provides a very cost-effective option for secure product authentication in areas such as premium consumer packaged goods (CPG), industrial components, retail, cosmetics and healthcare, as well as branded pharmaceutical products.