Press Releases

18 February 2019

Smartrac at LogiMAT: Green Tags, Sensors, and Solutions for Industry 4.0

At this year’s LogiMAT show in Stuttgart, Germany, Smartrac Technology Group is displaying a wide range of innovations including a small and robust NFC glass tag and many other new high-performance inlays and sensors; its comprehensive Green Tag program; and applications for the Industrial Internet of Things. 

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18 February 2019

Small ‘Glass Tag NFC’ Enlarges Range for Embedded Tagging

Smartrac Technology Group has launched its new Glass Tag NFC. Thanks to its robust design and extremely small form factor, the NFC product offers the option of embedded tagging to a wide range of additional materials, products and, ultimately, industry segments. Hence, Glass Tag NFC extends the fields of applications such as product authentication, brand protection, customer engagement, and customer loyalty.

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11 February 2019

Smartrac and Sasken Announce IoT Solutions Alliance

Smartrac Technology Group and Sasken Technologies Ltd., a leading product engineering and digital transformation services provider, today announced a strategic technology partnership for IoT solutions. 

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22 January 2019

Smartrac and Axzon Enter Partnership to Deliver Innovative, Intelligent Sensor Solutions for the Industrial IoT

Smartrac Technology Group, global market leader in RFID products and IoT solutions, today announced that it has entered a strategic partnership with Axzon Inc., a specialist in end-to-end wireless sensing solutions.

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14 January 2019

Smartrac Introduces Brand-New Eagle Inlays and Further Retail-Optimized UCODE 8 Based RAIN RFID Products

In time for NRF 2019 Retail’s Big Show, Smartrac is introducing Eagle, an all-new RAIN RFID product line whose top read range and state-of-the-art UCODE® 8 chip by NXP make it a superior choice for global retail applications. Alongside Eagle, the RFID and IoT pacesetter is also launching UCODE 8 based versions of its Midas FlagTag® and MiniWeb inlays.

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11 January 2019

Smartrac Focuses on Multi-Layer Brand Protection Solutions and Retail-Optimized RAIN RFID Tags at Retail’s Big Show

At the upcoming NRF 2019: Retail’s Big Show, Smartrac's presentation will center on its Multi-Layer Brand Protection solutions and its expanded portfolio of innovative, retail-optimized inlays and tags, delivering on the company’s promise to help customers transform for the digital age.

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10 January 2019

Smartrac supports Swiss outdoor brand Mammut on its way to become digital leader in the outdoors

Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac.

 

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10 January 2019

Smartrac Announces Comprehensive Green Tag Program, Taking a Holistic Approach

Smartrac today announced its Green Tag Program to the public. In addition to its existing commitment to minimize any possible ecological impact of its manufacturing processes, the RFID and IoT pacesetter has taken on an obligation to manufacture RFID products that live up to a true sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny.

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04 December 2018

Frost & Sullivan Names Smartrac RFID Global Solutions Company of the Year

Consulting and research company Frost & Sullivan honored Smartrac Technology Group as the Company of the Year 2019 in the Global RFID solutions market. Frost & Sullivan declared the RFID and IoT pacesetter to have “the best strategy for successful market growth and to hold the leadership position in the RFID industry.”

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19 November 2018

Smartrac to Expand its US Presence with New West Coast Office in Irvine, CA

Smartrac Technology Group today announced the opening of its new office in Irvine, California. Further strengthening its US presence and global reach, the RFID and IoT pacesetter will lead its global Sales Organization, Product Management and Product Marketing functions from the new Southern California site, located at 9008 Research Dr., Irvine, California 92618.

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