Press Releases

01 October 2019

Smartrac Launches EAGLE Green Tags, Further Accelerating Market Adoption of Truly Sustainable RFID Products

Smartrac Technology Group today announced the launch of its EAGLE Green tags. As the latest products developed for Smartrac’s Green Tag Program, EAGLE Green inlays and tags combine superior sustainability characteristics with compact size, excellent read range and high quality for retail-optimized applications.


19 September 2019

Smartrac Launches BLOCK ON-METAL NFC Tags with Excellent Performance on Metallic Objects

Smartrac Technology Group today announced the launch of its BLOCK ON-METAL tags. These flexible, ferrite-based NFC inlays and tags are suitable for multiple industrial, retail and B2C applications where items with metallic surfaces need to be identified or interacted with.


05 September 2019

Smartrac Launches New NFC PRO Series - Taking Secure Product Authentication to Higher Levels

Smartrac Technology Group has launched the new PRO series of its market leading portfolio of NFC tags and inlays. The company’s NFC tag CIRCUS PRO, equipped with NXP’s NTAG® 424 DNA IC, will be the first member of the new product series optimized for highly secure product authentication.


03 September 2019

Smartrac at Future Travel Experience Global Exhibition

Smartrac Technology Group is joining the air transport and travel industry’s most forward-thinking vendors as a Gold Sponsor and exhibitor at the Future Travel Experience (FTE) Global 2019 exhibition in Las Vegas, Nevada, September 4-6, 2019. At its booth #B2, the RFID and IoT pacesetter will showcase sample use cases and optimized products for baggage tracking and supply chain management applications.


14 August 2019

Smartrac Enhances Industrial Focus and Ramps Up Global Production Capacity

Smartrac Technology Group today announced a significant increase in its manufacturing capacity and the implementation of concrete measures to reinforce the company’s focus on global industrial applications.


07 August 2019

Smartrac Launches SKYLINE – new RAIN RFID Inlays for Ultra-Long Read Range on Metal Surfaces

Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its SKYLINE inlays and tags for industrial on-metal applications. With their optimized antenna and sophisticated spacer-based design, the new, compact RAIN RFID (UHF) products offer an outstanding read range of up to 6 meters under real-world conditions.


17 July 2019

Smartrac Gets “Gold Medal” for its Corporate Social Responsibility Achievements

Smartrac, a global leader in RFID technology and IoT solutions, has been awarded a gold medal from EcoVadis, the world’s most trusted provider of business sustainability ratings, in recognition of its Corporate Social Responsibility (CSR) achievements.


16 July 2019

Smartrac and Compass to Jointly Expand the SRL Network

Smartrac Technology Group, a global market leader in RFID products and IoT solutions, and Compass Marketing, a leading provider of marketing and technology solutions in the CPG industry, today announced a partnership to keep accelerating the success of the Smart Retail Label (SRL) Network globally.


27 June 2019

Smartrac’s Market Leading Suite of NFC Products Achieves Certifications from NFC Forum and DEKRA

Smartrac Technology Group today announced that it has earned NFC Forum and DEKRA Lab certifications for a suite of popular CircusTM NFC inlays based on various NXP NTAG ICs. The RFID and IoT pacesetter considers this as another confirmation of its claim to be the NFC leader, as well as a quality and performance assurance for its growing NFC customer base worldwide.


11 June 2019

Smartrac Partners with Honk to Launch the “Future of Parking”

Smartrac partners with HonkMobile, a technology company that is reshaping the future of parking by enabling the fastest and most convenient customer experience with the world’s first virtual parking meter, HonkTAP.