Press Releases

22 January 2019

Smartrac and Axzon Enter Partnership to Deliver Innovative, Intelligent Sensor Solutions for the Industrial IoT

Smartrac Technology Group, global market leader in RFID products and IoT solutions, today announced that it has entered a strategic partnership with Axzon Inc., a specialist in end-to-end wireless sensing solutions.


14 January 2019

Smartrac Introduces Brand-New Eagle Inlays and Further Retail-Optimized UCODE 8 Based RAIN RFID Products

In time for NRF 2019 Retail’s Big Show, Smartrac is introducing Eagle, an all-new RAIN RFID product line whose top read range and state-of-the-art UCODE® 8 chip by NXP make it a superior choice for global retail applications. Alongside Eagle, the RFID and IoT pacesetter is also launching UCODE 8 based versions of its Midas FlagTag® and MiniWeb inlays.


11 January 2019

Smartrac Focuses on Multi-Layer Brand Protection Solutions and Retail-Optimized RAIN RFID Tags at Retail’s Big Show

At the upcoming NRF 2019: Retail’s Big Show, Smartrac's presentation will center on its Multi-Layer Brand Protection solutions and its expanded portfolio of innovative, retail-optimized inlays and tags, delivering on the company’s promise to help customers transform for the digital age.


10 January 2019

Smartrac supports Swiss outdoor brand Mammut on its way to become digital leader in the outdoors

Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac.



10 January 2019

Smartrac Announces Comprehensive Green Tag Program, Taking a Holistic Approach

Smartrac today announced its Green Tag Program to the public. In addition to its existing commitment to minimize any possible ecological impact of its manufacturing processes, the RFID and IoT pacesetter has taken on an obligation to manufacture RFID products that live up to a true sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny.


04 December 2018

Frost & Sullivan Names Smartrac RFID Global Solutions Company of the Year

Consulting and research company Frost & Sullivan honored Smartrac Technology Group as the Company of the Year 2019 in the Global RFID solutions market. Frost & Sullivan declared the RFID and IoT pacesetter to have “the best strategy for successful market growth and to hold the leadership position in the RFID industry.”


19 November 2018

Smartrac to Expand its US Presence with New West Coast Office in Irvine, CA

Smartrac Technology Group today announced the opening of its new office in Irvine, California. Further strengthening its US presence and global reach, the RFID and IoT pacesetter will lead its global Sales Organization, Product Management and Product Marketing functions from the new Southern California site, located at 9008 Research Dr., Irvine, California 92618.


30 October 2018

Smartrac Introduces Midas FlagTag® with NXP’s UCODE® 7xm IC, Aiming at Automotive and Industrial Applications

Building on the success of its innovative Midas FlagTag® for items with metallic, plastic and cardboard surfaces, Smartrac has announced a Midas FlagTag, now also featuring NXP’s UCODE® 7xm IC. Leveraging the IC’s specific capabilities, Midas FlagTag UCODE 7xm is particularly suitable for applications like asset tracking, inventory management or process optimization in the automotive industry as well as other industrial environments


29 October 2018

Smartrac Launches ‘Wings’ – The New RAIN RFID Inlay for Luggage Tagging and Supply Chain Applications – IATA Compliant and Auburn University Approved

Smartrac Technology Group has announced its innovative and high-performance Wings tag. Characterized by a long-read distance of up to 18 meters and compact footprint, and equipped with NXP’s UCODE® 8 IC, the new RAIN RFID tag is specifically designed and developed for luggage tagging and well suited to a wide range of apparel and supply-chain management applications.


11 September 2018

Smartrac to Broaden Its Brand Protection Portfolio With eApeiron Solutions Acquisition

Smartrac Technology Group announced today that it has acquired brand protection specialist eApeiron Solutions.