Press Releases

11 July 2018

Smartrac Appoints Dr. Kerstin Reden as New CFO

Smartrac Technology Group today announced the appointment of Dr. Kerstin Reden as Chief Financial Officer, filling a vacancy in the leadership team of the global leader in RFID products and IoT solutions. Prior to her promotion, Kerstin Reden led Smartrac’s Finance team with the rank of Senior Vice President.


10 July 2018

Alibaba Invests in Smartrac to Enhance Brand Protection

Smartrac Technology Group announced today that Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthen brand protection strategies.


09 July 2018

Smartrac Unveils New Belt Inlays Based on NXP’s UCODE® 8 Chips

Smartrac is extending its RAIN RFID portfolio by launching new Belt inlays featuring UCODE® 8 - NXP’s recently introduced UCODE 8 RAIN RFID chip platform. Smartrac Belt inlays are designed for item-level retail and logistics applications. They are characterized by an extended read range and allow usage in light dielectric materials, such as cardboard or plastic boxes.


14 June 2018

Smooth Solutions for Harsh Conditions: Smartrac Expands its NFC Portfolio for Challenging Applications

Focused on providing innovative IoT solutions and latest technologies, Smartrac is extending its portfolio of NFC products twofold. While its recently introduced Circus™ Flex and Dura tags offer enhanced environmental resistance for brand and retail applications, Smartrac’s all-new On-Metal products allow for efficient tagging of metal surfaces in industrial and automotive applications.


05 June 2018

idion disc™ Delivers a Stunning Performance at iHeartRadio’s Wango Tango

This year's iHeartRadio’s Wango Tango by AT&T concert in Los Angeles (Saturday, June 2) saw the first large-scale rollout of the idion disc™, a patented, skin-applied wearable with built-in NFC capability that is essentially imperceptible when worn. 


11 April 2018

Michael Wai to Lead Smartrac’s APAC Sales Team, Targeting Accelerated IoT Solutions Growth

Smartrac today announced the appointment of Michael Wai as its new Vice President of Sales for the Asia Pacific (APAC) region.


09 April 2018

RFID Innovations You Can Touch: Smartrac at RFID Journal Live! 2018

At RFID Journal Live! 2018 in Orlando, Smartrac is showcasing innovative products and solutions alongside its customers and market partners. At the world’s largest RFID industry event, the RFID and IoT pacesetter’s focus is on applications for the Industrial Internet of Things and enhanced customer experience.


23 March 2018

Smartrac’s Experiences Solution Wins IoT Global Award

Smartrac has won the 2018 IoT Global Award for its Experiences solution in the ‘Retail, Marketing & Hospitality’ service category. Judged by a panel of 12 Internet of Things (IoT) industry experts and insiders, the inaugural IoT Global Awards were announced in London on March 21.


09 March 2018

Smartrac to Showcase RFID Innovations for Industry 4.0 at Logimat

At this year’s Logimat show in Stuttgart, Germany, Smartrac is showcasing its comprehensive portfolio of RFID products and IoT solutions focused on applications for Industry 4.0.


22 February 2018

Smartrac Appoints Dinesh Dhamija as Chief Technology Officer

Smartrac today announced the appointment of Dinesh Dhamija as Chief Technology Officer and Member of the Management Board. With this new position, the RFID and IoT solutions pacesetter reflects the growing importance of technology and innovation for its continued success as a product and solutions provider.