Press Releases

10 September 2018

Smartrac Introduces Patrick Eichstaedt as New Sales Leader for EMEA

Smartrac Technology Group has appointed Patrick Eichstaedt as its new Vice President of Sales for Europe, the Middle East and Africa (EMEA), with immediate effect.


06 September 2018

Smartrac Launches Cattle Ear Tag – a High-Performance RAIN RFID Product for Animal Identification

Smartrac is further extending its Animal ID portfolio by launching its new Cattle Ear Tag. The RAIN RFID product comprises a chip module that is inductively coupled to an advanced RFID antenna design, which ensures outstanding ruggedness in demanding applications.


05 September 2018

Smartrac Launches the World’s Smallest Inlay MiniWeb, and DogBone Inlay with NXP’s UCODE® 8 Chips

Smartrac is introducing two more inlays featuring NXP’s UCODE® 8 RAIN RFID ICs: MiniWeb, currently the world’s smallest inlay, and DogBone. Leveraging the IC’s extended read range and usability in light dielectric materials such as cardboard or plastic boxes, MiniWeb and DogBone, both IoT-ready, excel in item-level retail and many logistics applications. 


11 July 2018

Smartrac Appoints Dr. Kerstin Reden as New CFO

Smartrac Technology Group today announced the appointment of Dr. Kerstin Reden as Chief Financial Officer, filling a vacancy in the leadership team of the global leader in RFID products and IoT solutions. Prior to her promotion, Kerstin Reden led Smartrac’s Finance team with the rank of Senior Vice President.


10 July 2018

Alibaba Invests in Smartrac to Enhance Brand Protection

Smartrac Technology Group announced today that Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthen brand protection strategies.


09 July 2018

Smartrac Unveils New Belt Inlays Based on NXP’s UCODE® 8 Chips

Smartrac is extending its RAIN RFID portfolio by launching new Belt inlays featuring UCODE® 8 - NXP’s recently introduced UCODE 8 RAIN RFID chip platform. Smartrac Belt inlays are designed for item-level retail and logistics applications. They are characterized by an extended read range and allow usage in light dielectric materials, such as cardboard or plastic boxes.


14 June 2018

Smooth Solutions for Harsh Conditions: Smartrac Expands its NFC Portfolio for Challenging Applications

Focused on providing innovative IoT solutions and latest technologies, Smartrac is extending its portfolio of NFC products twofold. While its recently introduced Circus™ Flex and Dura tags offer enhanced environmental resistance for brand and retail applications, Smartrac’s all-new On-Metal products allow for efficient tagging of metal surfaces in industrial and automotive applications.


05 June 2018

idion disc™ Delivers a Stunning Performance at iHeartRadio’s Wango Tango

This year's iHeartRadio’s Wango Tango by AT&T concert in Los Angeles (Saturday, June 2) saw the first large-scale rollout of the idion disc™, a patented, skin-applied wearable with built-in NFC capability that is essentially imperceptible when worn. 


11 April 2018

Michael Wai to Lead Smartrac’s APAC Sales Team, Targeting Accelerated IoT Solutions Growth

Smartrac today announced the appointment of Michael Wai as its new Vice President of Sales for the Asia Pacific (APAC) region.


09 April 2018

RFID Innovations You Can Touch: Smartrac at RFID Journal Live! 2018

At RFID Journal Live! 2018 in Orlando, Smartrac is showcasing innovative products and solutions alongside its customers and market partners. At the world’s largest RFID industry event, the RFID and IoT pacesetter’s focus is on applications for the Industrial Internet of Things and enhanced customer experience.