Press Releases

14 December 2017

A “Digital Seal” for a Wide Range of Products: Smartrac Introduces Circus Tamper Loop Tags

RFID and IoT solutions pacesetter Smartrac has announced its new Circus Tamper Loop tags specifically designed for tamper detection and authentication via NFC-enabled smartphones. Targeting a wide array of applications for packaged goods in consumer and industrial markets, Circus Tamper Loop opens the door to entirely new, NFC-based consumer experience solutions featuring higher security and additional consumer engagement at the point of sale and post-sale.


06 December 2017

PING Consortium Wins Innovation Product Award at EFECS 2017

The PING Consortium is delighted to be selected as winner of the Innovation Product Award today at the European Forum for Electronics Components and Systems (EFECS 2017). This award recognises that the PING project paves the way for trillions of interactive objects that will expand the Internet of Things to the mass market.


22 September 2017

Smartrac Showcases its Temperature Sensor Portfolio at Cold Chain Global Forum 2017

Smartrac will use the occasion of the 15th Annual Cold Chain Global Forum in Chicago (USA) to present its latest portfolio of temperature-sensing products and solutions that provide comprehensive cold-chain monitoring.


18 September 2017

Smartrac Appoints Amir Mobayen as Chief Revenue Officer

RFID and IoT solutions pacesetter Smartrac today announced that it has added the new position of Chief Revenue Officer to its Management Board, and that Amir Mobayen will take over that role with immediate effect.


06 September 2017

Smartrac Introduces Midas FlagTag, a Cost-Efficient High-Performance Tag for Metallic Surfaces and Everyday Objects

RFID and IoT solutions pacesetter Smartrac has announced its Midas FlagTag®, a technically sophisticated yet simplified, innovative RFID tag for consumer goods and industrial components with metallic, plastic and cardboard surfaces. Smartrac’s unique Midas FlagTag design uses the metallic surface as part of the antenna structure.


27 June 2017

Smartrac Launches World’s First Fully Integrated RFID-Enabled Cable Ties

RFID and IoT pacesetter Smartrac has announced its Ratch tag product line, the first RFID-enabled cable ties with fully integrated RFID tags. Available for both HF and UHF frequency bands, Smartrac Ratch tags are ideal for the tagging and asset control of critical equipment in applications such as lifting, automotive wiring and supply chain, offshore operations or entertainment and stage rigging.


09 May 2017

SMARTRAC at RFID Journal Live! 2017

RFID technology holds the key to a smarter Internet of Things. That’s the key message from SMARTRAC at RFID Journal Live! 2017 in Phoenix, Arizona, May 9-11, 2017. At booth no. 622, the RFID and IoT pacesetter will present its latest innovations, in particular its passive sensing RAIN RFID inlays Sensor Tadpole and Sensor Temperature DogBone, as well as its innovative ‘Proofs’ solution, which is set to increase customer loyalty and minimize counterfeiting.


03 May 2017

Khongboon Partners with SMARTRAC and Blue Bite to Launch Smart Activewear Brand

Global swimwear company, Khongboon Group, is thrilled to announce the launch of a new women’s brand, Khongboon Activewear (KBA). In partnership with SMARTRAC, the global leader in innovative RFID products and IoT solutions, and Blue Bite, a digital experience engine, the activewear line utilizes the latest NFC technology to deliver mobile engagements throughout the lifecycle of each item.


27 April 2017

SMARTRAC Unveils ‘Proofs’ Solution to Turn Brand Products into Unique, Secure Experiences

Leveraging the next generation of its latest, purpose-built NFC tags equipped with NXP® Semiconductor’s NTAG® 413 DNA chip, RFID and IoT pacesetter SMARTRAC today announced its ‘Proofs’ solution. Proofs enables brand product manufacturers to deliver secured and exclusive content to their consumers to increase customer loyalty and satisfaction and minimize counterfeiting.


03 April 2017

SMARTRAC Completes Sale of Secure ID & Transactions Business to Linxens

RFID and IoT pacesetter SMARTRAC today announced that it has completed the divesture of its Secure ID & Transactions Business Division to the Linxens Group. Terms of the transaction are not being disclosed.