Press Releases

03 May 2017

Khongboon Partners with SMARTRAC and Blue Bite to Launch Smart Activewear Brand

Global swimwear company, Khongboon Group, is thrilled to announce the launch of a new women’s brand, Khongboon Activewear (KBA). In partnership with SMARTRAC, the global leader in innovative RFID products and IoT solutions, and Blue Bite, a digital experience engine, the activewear line utilizes the latest NFC technology to deliver mobile engagements throughout the lifecycle of each item.


27 April 2017

SMARTRAC Unveils ‘Proofs’ Solution to Turn Brand Products into Unique, Secure Experiences

Leveraging the next generation of its latest, purpose-built NFC tags equipped with NXP® Semiconductor’s NTAG® 413 DNA chip, RFID and IoT pacesetter SMARTRAC today announced its ‘Proofs’ solution. Proofs enables brand product manufacturers to deliver secured and exclusive content to their consumers to increase customer loyalty and satisfaction and minimize counterfeiting.


03 April 2017

SMARTRAC Completes Sale of Secure ID & Transactions Business to Linxens

RFID and IoT pacesetter SMARTRAC today announced that it has completed the divesture of its Secure ID & Transactions Business Division to the Linxens Group. Terms of the transaction are not being disclosed.


13 March 2017

SMARTRAC to Boost the Industrial Internet of Things at LogiMAT

At the LogiMAT 2017 tradeshow in Stuttgart, Germany, RFID and IoT pacesetter Smartrac is showcasing its comprehensive portfolio of products and solutions focused on developing the Industrial Internet of Things.


06 March 2017

SMARTRAC, LAB ID and Temera Join Forces to Enhance IoT Impact in High Fashion and Luxury Markets

In the run-up to the EuroShop trade fair, RFID and IoT solutions pacesetter SMARTRAC, customized RFID labels provider LAB ID and fashion and luxury software applications specialist Temera announce their partnership to enable the ultimate digital end-to-end transformation for brands and retailers.


03 March 2017

Smartrac to Present Game-Changing Retail Solutions at EuroShop

In line with its trade fair theme of ‘Reinventing Brands and Retail’, Smartrac invites customers including retailers and brand owners to explore the company’s innovative RFID product and IoT solution portfolio at the upcoming EuroShop 2017 in Duesseldorf, Germany. The RFID and IoT pacesetter will focus on innovative and market-ready solutions, presented together with partners such as Catalyst, r-pac and Temera.


13 January 2017

SMARTRAC to Reinvent Brands and Retail at Retail’s Big Show in New York

At the upcoming NRF Retail’s BIG Show 2017 in New York, SMARTRAC invites retailers, brand owners and consumers to explore the company’s innovative RFID and IoT solutions portfolio. In line with its theme of ‘Reinventing Brands and Retail’, this year’s stand focus is on innovative and market ready solutions, presented together with partners such as Blue Bite, Catalyst, r-pac and Temera.


05 January 2017

Smartrac Technology Blends Convenience and Safety for Vitamix

RFID and IoT pacesetter Smartrac is providing high-performance blending equipment manufacturer Vitamix with innovative Near Field Communication (NFC) technology that takes customer convenience and operational safety to a new level.


20 December 2016

SMARTRAC Enables SPYDER’S First Foray into Wearable Technology

Smartrac, the global leader in innovative RFID and IoT solutions, today announced its partnership with Spyder, an international ski and performance lifestyle brand. In collaboration with Catalyst (a Li & Fung company) and Blue Bite, Smartrac’s future-oriented Experiences solution will enable Spyder to implement the latest NFC (Near Field Communication) technology into its U.S. Ski Team outerwear collection, allowing wearers to stay connected.


15 December 2016

Smartrac Launches Grille and Fly Tags and Inlays for Demanding Industrial Applications

Industry and IoT pacesetter Smartrac is introducing new Grille and Fly UHF tags and inlays based on NXP’s UCODE 7xm ICs. Designed for tagging small items in demanding industrial applications in automotive and beyond, both new product lines offer excellent performance at light and medium loads plus superior orientation sensitivity.