Press Releases

18 September 2017

Smartrac Appoints Amir Mobayen as Chief Revenue Officer

RFID and IoT solutions pacesetter Smartrac today announced that it has added the new position of Chief Revenue Officer to its Management Board, and that Amir Mobayen will take over that role with immediate effect.


06 September 2017

Smartrac Introduces Midas FlagTag, a Cost-Efficient High-Performance Tag for Metallic Surfaces and Everyday Objects

RFID and IoT solutions pacesetter Smartrac has announced its Midas FlagTag®, a technically sophisticated yet simplified, innovative RFID tag for consumer goods and industrial components with metallic, plastic and cardboard surfaces. Smartrac’s unique Midas FlagTag design uses the metallic surface as part of the antenna structure.


27 June 2017

Smartrac Launches World’s First Fully Integrated RFID-Enabled Cable Ties

RFID and IoT pacesetter Smartrac has announced its Ratch tag product line, the first RFID-enabled cable ties with fully integrated RFID tags. Available for both HF and UHF frequency bands, Smartrac Ratch tags are ideal for the tagging and asset control of critical equipment in applications such as lifting, automotive wiring and supply chain, offshore operations or entertainment and stage rigging.


09 May 2017

SMARTRAC at RFID Journal Live! 2017

RFID technology holds the key to a smarter Internet of Things. That’s the key message from SMARTRAC at RFID Journal Live! 2017 in Phoenix, Arizona, May 9-11, 2017. At booth no. 622, the RFID and IoT pacesetter will present its latest innovations, in particular its passive sensing RAIN RFID inlays Sensor Tadpole and Sensor Temperature DogBone, as well as its innovative ‘Proofs’ solution, which is set to increase customer loyalty and minimize counterfeiting.


03 May 2017

Khongboon Partners with SMARTRAC and Blue Bite to Launch Smart Activewear Brand

Global swimwear company, Khongboon Group, is thrilled to announce the launch of a new women’s brand, Khongboon Activewear (KBA). In partnership with SMARTRAC, the global leader in innovative RFID products and IoT solutions, and Blue Bite, a digital experience engine, the activewear line utilizes the latest NFC technology to deliver mobile engagements throughout the lifecycle of each item.


27 April 2017

SMARTRAC Unveils ‘Proofs’ Solution to Turn Brand Products into Unique, Secure Experiences

Leveraging the next generation of its latest, purpose-built NFC tags equipped with NXP® Semiconductor’s NTAG® 413 DNA chip, RFID and IoT pacesetter SMARTRAC today announced its ‘Proofs’ solution. Proofs enables brand product manufacturers to deliver secured and exclusive content to their consumers to increase customer loyalty and satisfaction and minimize counterfeiting.


03 April 2017

SMARTRAC Completes Sale of Secure ID & Transactions Business to Linxens

RFID and IoT pacesetter SMARTRAC today announced that it has completed the divesture of its Secure ID & Transactions Business Division to the Linxens Group. Terms of the transaction are not being disclosed.


13 March 2017

SMARTRAC to Boost the Industrial Internet of Things at LogiMAT

At the LogiMAT 2017 tradeshow in Stuttgart, Germany, RFID and IoT pacesetter Smartrac is showcasing its comprehensive portfolio of products and solutions focused on developing the Industrial Internet of Things.


06 March 2017

SMARTRAC, LAB ID and Temera Join Forces to Enhance IoT Impact in High Fashion and Luxury Markets

In the run-up to the EuroShop trade fair, RFID and IoT solutions pacesetter SMARTRAC, customized RFID labels provider LAB ID and fashion and luxury software applications specialist Temera announce their partnership to enable the ultimate digital end-to-end transformation for brands and retailers.


03 March 2017

Smartrac to Present Game-Changing Retail Solutions at EuroShop

In line with its trade fair theme of ‘Reinventing Brands and Retail’, Smartrac invites customers including retailers and brand owners to explore the company’s innovative RFID product and IoT solution portfolio at the upcoming EuroShop 2017 in Duesseldorf, Germany. The RFID and IoT pacesetter will focus on innovative and market-ready solutions, presented together with partners such as Catalyst, r-pac and Temera.