RFID ENABLED CUSTOMER LOYALTY PROGRAM GIVES YOU THE RECIPE FOR LONG-LASTING SUCCESS

TOP Food & Drug makes good use of RFID by implementing a loyalty program to ring up profitability.


Background

TOP Food & Drug is a leading grocery store chain in Washington State operated by Haggen, Inc.


Challenge

The company doesn't want to follow the time-honored approach of discounting to drive foot traffic, as it reduces margins and creates unsustainable customer expectations.


Solution


The company implemented a customer relationship program, TOP Connection, which leverages Accelitec | interact, an on-demand customer acquisition and retention platform.

 

  • online, customer-created profiles
  • RFID readers mounted on top of payment terminals
  • an RFID-enabled key tag to deliver targeted marketing promotions and unique value-added services.

 

The key tag is comprised of a plastic card and a UPM RFID (now SMARTRAC) HF inlay.


Success

Within 100 days of the program’s launch, more than 60 percent of TOP Food & Drug customers had already checked in to check out new services. RFID-enabled loyalty programs like TOP Connection could also be used to motivate specific customer behavior such as driving sales of particular products, increasing per-trip spending and accelerating the rate of return trips.