RFID ENABLED CUSTOMER LOYALTY PROGRAM GIVES YOU THE RECIPE FOR LONG-LASTING SUCCESS
TOP Food & Drug makes good use of RFID by implementing a loyalty program to ring up profitability.
TOP Food & Drug is a leading grocery store chain in Washington State operated by Haggen, Inc.
The company doesn't want to follow the time-honored approach of discounting to drive foot traffic, as it reduces margins and creates unsustainable customer expectations.
The company implemented a customer relationship program, TOP Connection, which leverages Accelitec | interact, an on-demand customer acquisition and retention platform.
- online, customer-created profiles
- RFID readers mounted on top of payment terminals
- an RFID-enabled key tag to deliver targeted marketing promotions and unique value-added services.
The key tag is comprised of a plastic card and a UPM RFID (now SMARTRAC) HF inlay.
Within 100 days of the program’s launch, more than 60 percent of TOP Food & Drug customers had already checked in to check out new services. RFID-enabled loyalty programs like TOP Connection could also be used to motivate specific customer behavior such as driving sales of particular products, increasing per-trip spending and accelerating the rate of return trips.