Press release from: April 2, 2019

Smartrac and 4E Antenna Enter Technology Partnership to Strengthen Sustainability and Advance the ‘Green Tag’ Program

Amsterdam (The Netherlands) / Gothenburg (Sweden), April 2, 2019 – Smartrac Technology Group, a global market leader in RFID products and IoT solutions, and 4E Antenna AB, a Walki Group associated company and leading producer of paper-based antennas and circuits, today announced their technology partnership to further strengthen true sustainability in RFID products and applications.

In compliance with Smartrac’s Green Tag Program, both companies will jointly develop RFID inlays and tags which are fully sustainable and environmentally friendly. These new products aim to address businesses that recognize the value and importance of a truly reduced carbon footprint and greatly reduced environmental impact, in a wide number of markets such as smart packaging, supply chain management, retail and many more.


Smartrac announced its comprehensive Green Tag Program earlier this year, taking on an obligation to manufacture RFID products that verifiably meet strict criteria regarding the use of recyclable substrates, avoidance of heavy metals, and non-use of chemical etching in the production of aluminum antennas. By joining forces with 4E Antenna AB, Smartrac can now produce “Green Tags” in volume, using paper substrates and aluminum antennas which are made without any chemicals being involved, while maintaining the same performance characteristics as standard RFID tags. This results in the complete recycling of aluminum residues, the absence of PET substrate as well as a reduction in adhesive usage, hence a significant carbon footprint reduction.


As a first outcome of the partnership and based on 4E Antenna AB’s technology, Smartrac will present one of its first new Green Tags, the new WEB Green inlay, at the occasion of the upcoming tradeshow RFID Journal Live! 2019 in Phoenix. Smartrac’s WEB Green inlay is essentially compliant with all other comparable, high-quality WEB inlays regarding performance and applications. These inlays are designed for the unique identification of items such as apparel and electronics and are particularly suitable for item-level retail applications, offering high performance and best-in-class orientation sensitivity. Volume production of the new WEB Green inlay will be available by June 2019. Smartrac’s Green Tag Program is expected to grow fast, and further new, green product introductions will be added in the coming weeks.


“Specifically, the production process for 4E Antenna’s paper-based RFID antennas begins with a special laminate of aluminum and paper substrate. A laser is then used to precision-cut an antenna design from the aluminum layer. By leveraging Smartrac’s proven global expertise in designing and producing premium RFID inlays and tags, the benefits of this innovative manufacturing approach will have a significantly positive environmental and economic impact worldwide,” said Lars Granbom, CEO of 4E Antenna AB.

“Our technology partnership with 4E Antenna AB complements our ‘Innovation first’ strategy and underscores our continuous commitment to high-quality and truly sustainable RFID products and solutions. Smartrac’s innovation pipeline of “green” RF design, process engineering and materials science powered by our significant IP portfolio enables us to be on the leading edge of RFID sustainability. We will continue to make every effort to fulfill our promise to protect the environment,” said Dr. Frank Kriebel, Senior Director Research & Development at Smartrac.

About 4E Antenna AB
4E Antenna AB is a global market leader in green antenna technology. The patented technology enables a very cost effective and flexible production of paper based, plastic free antennas and circuits. The production process is environmentally friendly with no usage of toxic chemical and recycling of all aluminum and paper residues. 4E Antenna AB has its registered headquarters in Gothenburg, Sweden, with production in Jakobstad, Finland. For more information, please visit


For further information, please contact:
4E Antenna AB
Lars Granbom
Phone: +46 703-19 65 30



Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand experience, industry, library and media management, laundry, logistics, retail, supply chain management and many more. Leveraging our global Research & Development Centers, production and sales network, and IoT-enablement platform Smart Cosmos®, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, please visit www.smartrac-group.comfollow Smartrac on Twitter, or sign up for a quarterly newsletter


Media contact:
Smartrac Technology Group 
Karin Fabri 
Head of Corporate Marketing & Communications 
Phone: +31 203 050 150 


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